RSS

Research Reports

Brands should brace themselves for the end of 'cheap China' 
Marketing

Brands should brace themselves for the end of 'cheap China'

By Jenny Chan, Jan 5, 2012
CHINA - The Chinese government's continued chase for economic development has challenged its longstanding 'cheap' label, a new study has found. It concludes that foreign brands ...
Hong Kong July ad spend hits record high, Canon biggest spender: admanGo 
Advertising

Hong Kong July ad spend hits record high, Canon biggest spender: admanGo

By Rhandell Rubio, Aug 30, 2011
HONG KONG - Research firm admanGo has released a study revealing that Hong Kong's total ad spend for July 2011 amounted to US$401 million, while Canon emerged as the biggest ...
Asia's Top 1000 Brands report: Chinese brands win hearts at home 
Marketing

Asia's Top 1000 Brands report: Chinese brands win hearts at home

By Jolene Otremba, Jun 29, 2011
SHANGHAI - Local brands continue to make an impression on mainland Chinese consumers, rIvalling global brands in terms of top-of-mind recall, according to Campaign Asia Pacific ...
Burson-Marstellar reveals Chinese health consumers' online strategies 
Digital

Burson-Marstellar reveals Chinese health consumers' online strategies

By Staff Reporters, Jun 20, 2011
BEIJING - While the Chinese do trust their doctors above all when it comes to health matters, eight in 10 will still look up their suspected illnesses online before any ...
China's media markets enjoy unexpected growth : PwC 
Advertising

China's media markets enjoy unexpected growth : PwC

By Emily Tan, Jun 15, 2011
HONG KONG - The city's entertainment and media industry performed far better than expected last year, according to Pricewaterhouse Coopers' (PwC) Global Entertainment and Media ...
Taiwan's top 10 digital brands report 
Digital

Taiwan's top 10 digital brands report

By Staff Reporters, Jun 10, 2011
Campaign takes a look at Taiwan's top 10 digital brands as part of its annual Top 100 digital brands report published in partnership with TNS.
Hong Kong's top 10 digital brands report 
Digital

Hong Kong's top 10 digital brands report

By Staff Reporters, Jun 10, 2011
Campaign takes a look at Hong Kong's top 10 digital brands as part of its annual Top 100 digital brands report published in partnership with TNS.
China's top 10 digital brands report 
Digital

China's top 10 digital brands report

By Staff Reporters, Jun 10, 2011
Campaign takes a look at China's top 10 digital brands as part of its annual Top 100 digital brands report published in partnership with TNS.
Hong Kong natives balk at retailer reward programmes : Nielsen 
Marketing

Hong Kong natives balk at retailer reward programmes : Nielsen

By Staff Reporters, Jun 8, 2011
HONG KONG - Inconvenient application processes and unattractive offerings are putting 58 per cent of local shoppers off retailer rewards programme, says Nielsen.
China's most effective online touch points : TNS, GroupM 
Digital

China's most effective online touch points : TNS, GroupM

By Staff Reporters, May 18, 2011
CHINA - GroupM and TNS have partnered to launch an in-depth analysis into China's digital landscape to help marketers maximise their digital opportunities in the Mainland.
China marketers demand more accountability : R3 
Digital

China marketers demand more accountability : R3

By Staff Reporters, May 12, 2011
BEIJING - Despite indicating their intention to increase digital investments in 2011, Chinese marketers are demanding more accountability online than ever before, according to ...
China Mobile ninth most valuable global brand : BrandZ 
Marketing

China Mobile ninth most valuable global brand : BrandZ

By Benjamin Li, May 9, 2011
SHANGHAI - China Mobile has finished ninth in a top 10 list dominated by international brands in this year's BrandZ's Top 100 most valuable global brands study.
10 ways to encourage sustainable living in China : OgilvyEarth 
Marketing

10 ways to encourage sustainable living in China : OgilvyEarth

By Staff Reporters, Apr 18, 2011
BEIJING - According to OgilvyEarth's new study 'Get going with green: Closing the sustainability gap', Chinese citizens see sustainability practices as too costly, impractical ...
Chinese brands lead CSR : R3  
Marketing

Chinese brands lead CSR : R3

By Benjamin Li, Apr 13, 2011
BEIJING - Local Chinese brands by far outperform multinational companies in terms of CSR perception, according to a recent study by consultancy R3.
Yao Ming still most engaging Chinese celebrity : R3 
Marketing

Yao Ming still most engaging Chinese celebrity : R3

By David Blecken, Mar 31, 2011
BEIJING – Yao Ming remains China’s most popular celebrity, closely followed by hurdler Liu Xiang and Jackie Chan, according to Enspire, a study by marketing ...
1 2 3 4 5 | Next »
DISCUSSION

Latest

Popular Comments

POLLS
Are China's first-tier cities too saturated for marketers now?
   |   View results
Yes
  37%
 
No
  59%
 
Not sure
  5%
TOTAL VOTES: 63

VOTE
Will Asia's ad industry be hit by the debt crises in Europe and the US?
   |   View results
Yes
  57%
 
No
  34%
 
Not sure
  9%
TOTAL VOTES: 44

VOTE
View previous polls »
MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012