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Marketing

PROFILE: Ma Li-Min, marketing director of Perfetti van Melle China

By Benjamin Li, 3 days ago

Ma Li-Min, China marketing director for Italian family business Perfetti van Melle, compares himself to a Kung Fu master, an all-rounder who has mastered many different skill sets.

Marketing

Dongfeng-Yulon: Big ambitions for the SUV market in China

By Jenny Chan, Nov 8, 2011

SHANGHAI - Dongfeng-Yulon president, Jack Hsin-Fa Wu, is taking an understated but firm approach to putting his brand on the global automotive stage.

Marketing

PROFILE: Olympus aiming for number three in digital cameras

By Benjamin Li, Sep 5, 2011

It often takes two to dominate a market. Nike and Adidas have a clear lead in the sports apparel sector, and Coca-Cola and Pepsi share most of the honours in the soft drink ...

Marketing

Profile: Gap China marketing head Grace Wong

By Michael O'Neill, May 30, 2011

Grace Wong, senior director, head of marketing, Gap China, on her passion for Gap and her mission to share this with Chinese consumers.

Advertising

INSIGHT: DDB opts for new creative approach in China

By Michael O'Neill, May 16, 2011

In a bid to provide clients with a genuinely collaborative offering, DDB China has introduced a three-pronged attack to its creative team.

Marketing

Profile: Philips China chief marketing officer Boon Lai

By Michael O'Neill, Mar 29, 2011

Philips chief marketing officer for China Boon Lai on how he is using his Western and Asian learnings to push the Philips brand forward in the hugely competitive mainland China ...

Marketing

Profile: President of Asia-Pacific for Haier Philip Carmichael

By Michael O'Neill, Oct 8, 2010

President of Asia-Pacific for Haier, Philip Carmichael, is helping China's ambitious appliances giant create a global brand.

Marketing

Profile: Procter & Gamble CMO Mark Pritchard

By Atifa Silk, Sep 29, 2010

THE ATIFA SILK INTERVIEW - With an US$8.6 billion budget, Procter & Gamble’s global CMO Marc Pritchard is putting his faith in sports sponsorship and digital as a route ...

Marketing

Profile: Vice-president of HP Asia-Pacific and Japan Ivy Liang

By Madhavi Tumkur, Sep 6, 2010

Ivy Liang, HP’s vice-president of printing and imaging, sells the experiences created because of digital developments.

Marketing

Profile: Shangri-La marketer Brendan Inns

By David Blecken, Aug 9, 2010

Vice president of brand communications at Shangri-La Hotels and Resorts Brendan Inns' new advertising campaign pits wild animals against marble lobbies.

Media

Profile: CNBC's Satpal Brainch on expanding in Asia

By Asiya Bakht, Jul 26, 2010

President and managing director at CNBC Asia-Pacific Satpal Brainch is one of Asia’s youngest media bosses.

Marketing

Profile: Citibank's regional marketing boss Francesco Lagutaine

By Kenny Lim, Jul 19, 2010

Citibank's chief marketing officer for Asia-Pacific Francesco Lagutaine seeks an intimate relationship between the bank, its customers and agencies.

People

Profile: Microsoft's Yu Sasamoto builds experience into products

By Kate Nicholson, Jul 9, 2010

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at ...