RSS

Opinion

OPINION: Young Chinese consumers more skeptical about their future 
Digital

OPINION: Young Chinese consumers more skeptical about their future

Oct 12, 2011
Kaiyu Li, head of planning for Y&R China, says the attitudes of young Chinese consumers are maturing to what he calls 'healthy skepticism'. Here, he outlines what this means ...
OPINION: There is speed and there is 'China speed'  
Digital

OPINION: There is speed and there is 'China speed'

By Bertilla Teo, Oct 7, 2011
Bertilla Teo, Greater China CEO of Starcom MediaVest Group, sums up the Chinese consumer in a few words: empowered and speedy.
OPINION: Media landscape to be more personalised and participative 
Media

OPINION: Media landscape to be more personalised and participative

By Steve Garton, Oct 6, 2011
Steve Garton, MD of media for Greater China, Synovate explains why personalisation should not just be about technology, but a full marketing approach.
OPINION: Digital an inalienable part of consumers' lives 
Digital

OPINION: Digital an inalienable part of consumers' lives

By Siew Ping Lim, Oct 4, 2011
Siew Ping Lim, CEO of OMD China, explains how digital came to be an inalienable part of consumers' lives, more so than analogue TV or newspapers ever were.
OPINION: Putting the world in the pockets of consumers 
Media

OPINION: Putting the world in the pockets of consumers

Oct 3, 2011
Simon Twiston Davies, CEO of Casbaa, shares his thoughts on where media in China is heading and how technology is shaping new consumer habits.
OPINION: Can Apple survive without Steve Jobs? 
Digital

OPINION: Can Apple survive without Steve Jobs?

By Staff Reporters, Aug 26, 2011
LONDON - Days after Apple overtook Exxon to become the most valuable company in the world, Steve Jobs, has stepped down as chief executive of the company he helped launch 35 ...
OPINION: Creating sustained demand vs cost per conversion 
Digital

OPINION: Creating sustained demand vs cost per conversion

By Hari Shankar, Mar 28, 2011
Hari Shankar, Asia-Pacific director at Performics, explores whether marketers should be obsessed with CPA or create a sustained demand model with CPA zones.
Transparency the key for online video in China 
Digital

Transparency the key for online video in China

By Jin Bo, Mar 8, 2011
HONG KONG - Trust and transparency while building strong partnerships with content providers, advertisers and end users are the keys to the development of China’s online ...
10 tips for MNC positioning in China 
Marketing

10 tips for MNC positioning in China

Mar 8, 2011
Douglas Dew, managing director of public affairs at Burson-Marsteller China, offers 10 things foreign multinational companies can do in China to better position themselves.
BM's digital communication trends for China in 2011 
Digital

BM's digital communication trends for China in 2011

By Staff Reporters, Mar 2, 2011
BEIJING - Various research studies have revealed that many companies in China are still struggling with the new realities of the real-time ‘social web’ and have yet ...
Edelman China's Mark Hass on Dangdang, Morgan Stanley feud 
PR

Edelman China's Mark Hass on Dangdang, Morgan Stanley feud

By Jin Bo, Jan 19, 2011
BEIJING - Li Guoqing, CEO of Chinese B2C site Dangdang, has been engaged in an ugly and childish war of words with several anonymous Morgan Stanley employees on Sina Weibo, a ...
Where did Wikileaks founder Julian Assange get his PR degree? 
PR

Where did Wikileaks founder Julian Assange get his PR degree?

By Lou Hoffman, Jan 14, 2011
Lou Hoffman, president and global CEO of the Hoffman Agency, shares his views on how Julian Assange, founder of Wikileaks, managed to dominate headlines around the world and ...
No one’s talking about building a strong media brand 
Media

No one’s talking about building a strong media brand

By Suresh Kumar, Jan 11, 2011
Suresh Kumar, creative and media consultant based in Singapore, on building a strong media brand.
100 things to watch in 2011 : JWT 
Digital

100 things to watch in 2011 : JWT

By Staff Reporters, Jan 10, 2011
GLOBAL - JWT has issued its annual list of 100 things to watch in 2011, including beer sommeliers, f-commerce and objectifying objects.
Can communications professionals drive major business decisions? 
PR

Can communications professionals drive major business decisions?

By Cedric Vanhaver, Jan 6, 2011
Crisis prevention gives public relations pros an opportunity to shape business direction, says Cedric Vanhaver, account director at Fleishman-Hillard based in Hong Kong.
1 2 3 4 5 ...10 | Next »
DISCUSSION

Latest

Popular Comments

POLLS
Are China's first-tier cities too saturated for marketers now?
   |   View results
Yes
  37%
 
No
  59%
 
Not sure
  5%
TOTAL VOTES: 63

VOTE
Will Asia's ad industry be hit by the debt crises in Europe and the US?
   |   View results
Yes
  57%
 
No
  34%
 
Not sure
  9%
TOTAL VOTES: 44

VOTE
View previous polls »
MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012