RSS

Debate

MEDIA DEBATE: The truth behind the number crunching 
Media

MEDIA DEBATE: The truth behind the number crunching

By Staff Reporters, Dec 8, 2011
ASIA-PACIFIC - Steps have been taken in recent years to crack down on circulation fraud and to increase the level of transparency for buyers. So do official circulation figures ...
Do new mediums deserve new metrics? Join the debate. 
Digital

Do new mediums deserve new metrics? Join the debate.

By Staff Reporters, Jan 14, 2011
In a media world now largely made up of consumer engagement, are media-metrics like share-of-voice and cost-per-thousand largely irrelevant? Experts give their opinions
Does Cantonese still have a place on TV in China? 
Media

Does Cantonese still have a place on TV in China?

By Staff Reporters, Sep 2, 2010
Government proposals could force a major local television network in Guangdong to stop broadcasting in Cantonese and switch to Mandarin. We've asked two agency heads, a ...
Should agencies absorb their digital siblings? 
Advertising

Should agencies absorb their digital siblings?

By Staff Reporters, Aug 9, 2010
As the work of digital agencies becomes more common, is now the time for them to be amalgamated under the wings of their more traditional parents. We've asked two media agency ...
Could 3D technology signal the death of HDTV? 
Digital

Could 3D technology signal the death of HDTV?

By Staff Reporters, Jul 21, 2010
With industry attention on 3D TV, is there is a danger that HD TV may lose out as consumers skip a generation and go straight to 3D?
Can media agencies still make money in China? 
Media

Can media agencies still make money in China?

By Staff Reporters, Jul 7, 2010
With several large clients recently consolidating their media business in China over costs and efficiency, can agencies there still be profitable?
Is China the promised land for in-game advertising? 
Advertising

Is China the promised land for in-game advertising?

By Staff Reporters, Jun 23, 2010
User numbers are off the chart, but is China mature enough to justify the potential it offers for in-game advertisers?
Media agency heads share their biggest wish for 2010. 
Media

Media agency heads share their biggest wish for 2010.

By Staff Reporters, Jan 26, 2010
We asked agency chiefs, Mark Holden, managing partner at PHD Australia, and Ruth Stubbs, president of Mediabrand Asia-Pacific, whether there is cause for cautious optimism in ...
Off the Fence... Has the media industry gone backwards in '09? 

Off the Fence... Has the media industry gone backwards in '09?

Dec 18, 2009
After a brutal 12 months, is the media sector in a weaker position than it was at the end of 2008?
Vox Pop... The next big thing for digital media 

Vox Pop... The next big thing for digital media

Dec 14, 2009
What direction will digital media take in 2010? We asked three industry experts to share their thoughts.
Off the Fence... Is the media economy finally out of the woods? 

Off the Fence... Is the media economy finally out of the woods?

Dec 10, 2009
Has the industry seen the worst of the economic downturn? Or should it prepare for round two?
Off the Fence... Are agency bosses too old to 'get' digital media? 

Off the Fence... Are agency bosses too old to 'get' digital media?

Nov 20, 2009
Sir Martin Sorrell recently claimed that the reason so little adspend went on digital media was that agency bosses are old and change-resistant. Is he right?
Off the Fence... Should bloggers have to reveal ties with brands? 

Off the Fence... Should bloggers have to reveal ties with brands?

Nov 13, 2009
Following similar moves in the US, Singapore is looking at rules that would force bloggers to disclose any links with brands. Is this a good idea?
Off the Fence... Will Taiwan be the media hub for Greater China? 

Off the Fence... Will Taiwan be the media hub for Greater China?

Jul 2, 2009
Next Media boss Jimmy Lai recently predicted that Taiwan could become Greater China's media centre. Is he right?
Off the Fence... Is it wise to launch a car magazine for women? 

Off the Fence... Is it wise to launch a car magazine for women?

Jun 18, 2009
Jessicar has launched in Hong Kong as a car magazine aimed at women. Can it work?
1 2 | Next »
DISCUSSION

Latest

Popular Comments

POLLS
Are China's first-tier cities too saturated for marketers now?
   |   View results
Yes
  37%
 
No
  59%
 
Not sure
  5%
TOTAL VOTES: 63

VOTE
Will Asia's ad industry be hit by the debt crises in Europe and the US?
   |   View results
Yes
  57%
 
No
  34%
 
Not sure
  9%
TOTAL VOTES: 44

VOTE
View previous polls »
MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012