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Teh Chui Hoon moves up to managerial role for Carlsberg HK 
Advertising

Teh Chui Hoon moves up to managerial role for Carlsberg HK

By Jenny Chan, 3 days ago
HONG KONG - Teh Chui Hoon has been promoted from within the Carlsberg Group to be the new brands marketing director in the territory.
PROFILE: Ma Li-Min, marketing director of Perfetti van Melle China 
Marketing

PROFILE: Ma Li-Min, marketing director of Perfetti van Melle China

By Benjamin Li, 3 days ago
Ma Li-Min, China marketing director for Italian family business Perfetti van Melle, compares himself to a Kung Fu master, an all-rounder who has mastered many different skill sets.
Susanna Lau Mei-Sze joins Travel Expert as marketing GM 
Marketing

Susanna Lau Mei-Sze joins Travel Expert as marketing GM

By Benjamin Li, 5 days ago
HONG KONG - Susanna Lau Mei-Sze, former general manager of leading Hong Kong travel agent Hong Thai Travel Services, has joined Travel Expert as general manager of marketing ...
McCann veteran David Shen joins China Health Media as CEO 
Marketing

McCann veteran David Shen joins China Health Media as CEO

By Benjamin Li, 6 days ago
SHANGHAI - David Shen, 11-year McCann veteran and MD of McCann Healthcare China has resigned and taken up the CEO role at China Health Media, starting today.
Seed Heritage eyes Asian expansion with first flagship store outside of Australia in Hong Kong 
Marketing

Seed Heritage eyes Asian expansion with first flagship store outside of Australia in Hong Kong

By Benjamin Li, Jan 26, 2012
HONG KONG - Seed Heritage, an Australian upscale casualwear brand, has made its Hong Kong debut with store openings in Central and the Peninsula Hotel.
Forever 21's Hong Kong launch sets stage for mainland China entry 
Marketing

Forever 21's Hong Kong launch sets stage for mainland China entry

By Jenny Chan, Jan 18, 2012
HONG KONG - The soft opening of Forever 21's first Hong Kong store today is preparing the US fast-fashion retailer for its launch in Shanghai and Beijing in spring this year.
VW’s SEAT straps in OgilvyOne Beijing for digital branding strategy  
Digital

VW’s SEAT straps in OgilvyOne Beijing for digital branding strategy

By Jenny Chan, Jan 11, 2012
BEIJING - OgilvyOne has been appointed digital marketing counsel for Spanish carmaker Sociedad Española de Automóviles de Turismo (SEAT) in China on an one-year ...
South African Airways takes off with OgilvyAction for new Beijing service  
Digital

South African Airways takes off with OgilvyAction for new Beijing service

By Jenny Chan, Jan 9, 2012
BEIJING - Brand activation network OgilvyAction will be leading the launch of South African Airways' first direct flight from Johannesburg to Beijing in February 2012.
Brands should brace themselves for the end of 'cheap China' 
Marketing

Brands should brace themselves for the end of 'cheap China'

By Jenny Chan, Jan 5, 2012
CHINA - The Chinese government's continued chase for economic development has challenged its longstanding 'cheap' label, a new study has found. It concludes that foreign brands ...
Canon's top management play musical chairs in Asia 
Marketing

Canon's top management play musical chairs in Asia

By Benjamin Li, Jan 3, 2012
ASIA-PACIFIC - Leading photography brand Canon has made a number of internal transfers among its top management team in China, Hong Kong, Singapore and India.
SCMP launches group-buying site for upscale readers 
Marketing

SCMP launches group-buying site for upscale readers

By Benjamin Li, Dec 19, 2011
HONG KONG - Leveraging the growing trend of online group buying discounts, the South China Morning Post (SCMP) is to launch a new luxury discount offer website entitled ...
Olympus repositions XZ-1 camera eight months after launch 
Advertising

Olympus repositions XZ-1 camera eight months after launch

By Jenny Chan, Dec 16, 2011
HONG KONG - Olympus has embarked on a repositioning campaign for the XZ-1 camera by partnering with creative agency Turn, replacing an earlier project done by TBWA Tequila Hong ...
Dennis Ma joins Hong Kong Airlines as head of marketing 
Marketing

Dennis Ma joins Hong Kong Airlines as head of marketing

By Benjamin Li, Dec 15, 2011
HONG KONG - Dennis Ma has accepted an offer to join Hong Kong Airlines (HKA), part of Hainan Airlines as its head of marketing. The appointment will take effect from 17 January ...
Luxury shoppers skew to Chinese men and 'desktop cinderellas'  
Marketing

Luxury shoppers skew to Chinese men and 'desktop cinderellas'

By Jenny Chan, Dec 15, 2011
CHINA - Luxury brands are failing to identify a burgeoning group of potential consumers who are, in fact, not wealthy and not female - contrary to popular perceptions.
JWT Shanghai named Creative Agency Of The Year 2011 
Advertising

JWT Shanghai named Creative Agency Of The Year 2011

By Jenny Chan, Dec 14, 2011
SHANGHAI - JWT, Starcom MediaVest, OgilvyOne and McCann HumanCare caught the eyes of the judges at Campaign’s 2011 Agency of the Year awards.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012