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Brands should brace themselves for the end of 'cheap China' 
Marketing

Brands should brace themselves for the end of 'cheap China'

By Jenny Chan, Jan 5, 2012
CHINA - The Chinese government's continued chase for economic development has challenged its longstanding 'cheap' label, a new study has found. It concludes that foreign brands ...
Brands must reckon with changing gender dynamics in China 
Marketing

Brands must reckon with changing gender dynamics in China

By Jolene Otremba, Oct 10, 2011
CHINA - The old stereotypes and gender codes for men and women in China no longer apply. New ways that audiences are looking at the sexes are also posing significant challenges ...
Bell Pottinger's David Logan on the evolution of CSR in Asia 
Marketing

Bell Pottinger's David Logan on the evolution of CSR in Asia

By Angelia Seetoh, Mar 8, 2011
David Logan, founder and co-chair of Bell Pottinger Group sustainability arm Corporate Citizenship, on corporate social responsibility in Asia.
The evolution of China’s follower brands 
Marketing

The evolution of China’s follower brands

By Tessa Thorniley, Nov 11, 2010
A number of Chinese brands that began as copycats have shaken off that stigma to become successful in their own right. But where do they go next?
Why F1 needs Asia 
Marketing

Why F1 needs Asia

By Matthew Marsh, Sep 29, 2010
Over the past 30 years, Formula One (F1) motor racing has evolved to become one of the most sophisticated sports marketing properties on the planet. Matthew Marsh reports on ...
The ‘digital IQ’ of premium brands  
Digital

The ‘digital IQ’ of premium brands

By Jin Bo, Sep 15, 2010
CHINA In 2009, China overtook the US as the second-largest market for luxury products, and is widely expected to dethrone Japan soon. Meanwhile, according to statistics from ...
Online buzz crucial to China auto sales 
Digital

Online buzz crucial to China auto sales

By Jin Bo, Sep 1, 2010
There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But ...
Feature: Luxury and the new consumer mindset 
Marketing

Feature: Luxury and the new consumer mindset

By Staff Reporters, Aug 23, 2010
Consumers from China to Indonesia are moving from voracious logo hunting to niche luxury. How are brands reacting?
Why don't Asian brands sponsor sport? 
Marketing

Why don't Asian brands sponsor sport?

By Staff Reporters, Aug 17, 2010
For most brands, sports are a good fit. Whether it is bidding for the half-time ad slots at the Super Bowl or acquiring the naming rights to the latest billion-dollar sports ...
Are children fair game for marketers? 
Marketing

Are children fair game for marketers?

By Kate Nicholson, Aug 5, 2010
Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.
The metamorphosis of Western brands in China 
Marketing

The metamorphosis of Western brands in China

By Jin Bo, Aug 3, 2010
On the back of Coca-Cola's advertising campaign to promote Galceau Vitaminwater in China, Media looks at how some brands are pricing themselves at the top of the Chinese market ...
Are brands maximising sports marketing potential in Asia? 
Marketing

Are brands maximising sports marketing potential in Asia?

By Matthew Carlton, Jul 30, 2010
Use of sports as a communications channel is growing, but are brands maximising their potential in Asia?
Taiwan brands step away from the workshop 
Marketing

Taiwan brands step away from the workshop

By David Tiltman, Jul 13, 2010
It's no secret that China wants to ditch its reputation as the world's workshop.
All about Apple's Safari Reader 
Digital

All about Apple's Safari Reader

By David Tiltman, Jul 7, 2010
Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows ...
Hope and challenge in Asia’s emerging markets  
Marketing

Hope and challenge in Asia’s emerging markets

By Annabel Walker, Jun 23, 2010
MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012