Marketing - Case Studies

Marketing

CASE STUDY: BMW plays on human emotions to stand out in China

By Staff Reporters, Aug 4, 2011

Leo Burnett took on human emotions to mark BMW above the rest in the world's fastest growing car market.

Marketing

Parrots 'speak up' for animal protection in China

By Chantelle Pang, Jul 27, 2011

The Huaxia Animal Protection Foundation joins DDB China Group to raise awareness of animal protection in China.

Marketing

CASE STUDY: Reebok's 'No pants day' deploys models to showcase EasyTone shoes

By Rhandell Rubio, Jun 24, 2011

Reebok ran its version of 'No pants day' to promote the new EasyTone shoes in Taiwan, deploying 20 models in underwear to showcase the new shoes during rush hour.

Digital

CASE STUDY: Levi's reaches out to party animals in China

By Staff Reporters, Jun 1, 2011

TBWA Tequila Hong Kong has helped Levi’s new After Dark collection enjoy a 33 per cent increase in sales in Greater China. Its campaign successfully grabbed the attention ...

Marketing

CASE STUDY: Y&R China's 'Dead man walking' campaign tackles pedestrian deaths

By Benjamin Li, May 30, 2011

The success of Y&R China’s innovative ‘Dead man walking’ pilot road safety campaign has been adopted as a long term measure to curb the number of pedestrian ...

Digital

CASE STUDY: Shopping mall K11 taps AR to draw customers in HK

By Staff Reporters, Mar 9, 2011

Hong Kong-based shopping mall K11 has combined Facebook, user generated content and mobile augmented reality (AR) to draw customers and enhance the brand experience during the ...

Marketing

CASE STUDY: SCMP's Operation Santa Claus smashes fundraising targets

By Staff Reporters, Jan 21, 2011

Operation Santa Claus – the ‘Heart of a Hong Kong Christmas’, organised by the South China Morning Post and RTHK, smashed its fundraising target by bringing ...

Marketing

CASE STUDY: Mindshare, Nescafe bring Camera Café to life in China

By Staff Reporters, Dec 13, 2010

Mindshare and Nescafe came up with the novel idea of bringing a remake of Camera Cafe online in China, in order to grow a coffee culture.

Marketing

CASE STUDY: Yili China boosts sales with redesigned yogurt packaging during Expo

By Staff Reporters, Oct 8, 2010

Domestic dairy company Yili has taken advantage of the 2010 Shanghai World Expo to raise sales by an average of 33 per cent with a fun, new packaging design for one of its ...

Marketing

CASE STUDY: Pak Fook Granny wanted for HK$1 million

By Staff Reporters, Jul 26, 2010

Pak Fook, a soy product line under Nestle in Hong Kong, has launched a campaign to find its new brand ambassador with two conditions - 45 years old or above and already a ...