Marketing - Brand Health Check

Digital

Alibaba loses credibility in fraud scam

By Staff Reporters, May 4, 2011

Online behemoth Alibaba staff caught skimming, with resulting loss of revenue and trust

Marketing

INSIGHT: Backlash against Groupon ‘insensitivity’

By Staff Reporters, Mar 7, 2011

Online discount coupon vendor Groupon’s first TVC shows a lack of cultural understanding. Campaign takes a look at what this could mean for the brand as it prepares to ...

Marketing

LG Electronics misses out on a smart act

By Staff Reporters, Nov 25, 2010

South Korean mobile player LG Electronics fires its CEO after entering the smartphone market too late.

Marketing

Bawang saga: Celebrities and brands can prove a bad mix

By Staff Reporters, Aug 26, 2010

Is Jackie Chan a cursed celebrity endorser? The martial arts star has been facing this accusation in recent weeks, as Bawang brand shampoos, yet another product he endorses, ...

Marketing

Why Microsoft killed Kin after six weeks

By Staff Reporters, Jul 19, 2010

Rest in peace Microsoft Kin. This month Microsoft announced it will kill off its new mobile device that runs on Windows just six weeks after its launch.

Marketing

Hong Kong government: Losing the PR crusade

By Staff Reporters, Jul 8, 2010

The Hong Kong Government's attempts to drum up support for its controversial 2012 political reform package could well be held up as a great example of how not to run a ...

Marketing

China Unicom: Struggling to maximise its 3G advantage

By Staff Reporters, Jun 16, 2010

China Unicom announced a net income of US$165.5 million in the first quarter of this year, representing a 68 per cent drop year-on-year.

Marketing

Brand Health Check... Will Geely's new ownership of Volvo pave its way into China's luxury car market?

By Staff Reporters, Jan 20, 2010

Following a year of intense negotiations and speculation, Swedish carmaker Volvo's previous owner, Ford, has finally chosen a consortium led by Chinese industrial group, ...

Marketing

Brand Health Check... Mickey must put his Hong Kong house in order

Jul 30, 2009

Hong Kong Disneyland is in search of fresh ideas.

Marketing

Brand Health Check... Huiyuan needs to work on building credibility

Apr 23, 2009

It was to be the perfect marriage - China's leading juice manufacturer getting into bed with the world's number one soft drinks firm.

Marketing

Brand Health Check... Corporate upheaval threatens PCCW's brand

Mar 26, 2009

Telecoms giant PCCW has been a fixture of the Hong Kong press in recent weeks as its chairman Richard Li Tzar Kai - son of mogul Li Ka-Shing, founder of competitor Hutchison ...

Marketing

Brand Health Check... All-American Chrysler fails to win over Chinese

Nov 27, 2008

Chrysler's decision to hold a review of its China media business - reputedly worth Rmb 30 million (US$4.4 million) - comes at a critical time for the car brand, both in the ...