Marketing - Blogs & Opinions

Digital

Five things you need to know about light blogs

Nov 29, 2011

Kyle Xiao, research supervisor at MediaCom Insight, enlightens marketers about the relatively new social networking format that's somewhere between a blog and a microblog.

Digital

OPINION: Young Chinese consumers more skeptical about their future

Oct 12, 2011

Kaiyu Li, head of planning for Y&R China, says the attitudes of young Chinese consumers are maturing to what he calls 'healthy skepticism'. Here, he outlines what this means ...

Digital

OPINION: There is speed and there is 'China speed'

By Bertilla Teo, Oct 7, 2011

Bertilla Teo, Greater China CEO of Starcom MediaVest Group, sums up the Chinese consumer in a few words: empowered and speedy.

Marketing

Five things you need to know about CRM in China

By Kevin Yeow, Jul 13, 2011

Kevin Yeow, GM of ICLP China, points out five key things marketers should know about customer relationship management (CRM) in China

Marketing

Five things you need to know about sex and the youth generation in China

By Hans Lopez-Vito, Jun 27, 2011

Hans Lopez-Vito is the executive planning director for BBDO/Proximity Greater China. These past few months, his planning team has been busy trying to understand young ...

Digital

Five things you need to know about optimising mobile apps

By Kevin Huang, May 5, 2011

Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.

Marketing

How to solve a problem like ROI

By David Clugston, Apr 15, 2011

David Clugston, regional business consultant at R3, goes back to basics in exploring how to measure and understand marketing effectiveness.

Marketing

Five things you need to know about China's inflation

By David King, Apr 14, 2011

David King, CEO and partner at Iris Concise China, shares his insights on the impact of China's inflation problems on the marketing industry.

Marketing

Five things you need to know about building brands in China

By Lei Wang, Mar 24, 2011

Lei Wang, head of planning at JWT Hong Kong (former national planning director at JWT China), shares five tips for building brands in China.

Marketing

10 tips for MNC positioning in China

Mar 8, 2011

Douglas Dew, managing director of public affairs at Burson-Marsteller China, offers 10 things foreign multinational companies can do in China to better position themselves.

Marketing

Five things you need to know about one-to-one marketing

By Helene Blanchette, Feb 10, 2011

Helene Blanchette, go-to-market strategy manager for international business group Fuji Xerox Asia Pacific, shares her thoughts on five 'must dos' for a successful one-to-one ...

Marketing

Five things you need to know about mens underwear

By Dave McCaughan, Jan 27, 2011

Dave McCaughan is the regional strategy planning director for McCann WorldGroup, but he is also known as 'Mr Underwear' from Karachi to Taipei. Here are his insights on the ...

Marketing

Five things you need to know about China's youth in 2011

By Angie Chan, Jan 19, 2011

Angie Chan, senior research manager for Greater China at Starcom Hong Kong, says 2011 will be a year of introspection for Chinese consumers and Chinese youth in particular.