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How to solve a problem like ROI 
Marketing

How to solve a problem like ROI

By David Clugston, Apr 15, 2011
David Clugston, regional business consultant at R3, goes back to basics in exploring how to measure and understand marketing effectiveness.
How to generate quality leads at low cost via search 
Digital

How to generate quality leads at low cost via search

By Staff Reporters, Apr 13, 2011
SINGAPORE – Purpleclick founder and CEO Leonard Tan offers advice to marketers looking to generate highly qualified leads at a lower cost through search.
How to define a Facebook page and make it work 
Digital

How to define a Facebook page and make it work

By Juan Sanchez, Mar 2, 2011
Juan Sanchez, community manager at Waggener Edstrom on how to strategise Facebook as a marketing channel.
How to bust social media guru myths 
Digital

How to bust social media guru myths

By Juan Sanchez, Feb 23, 2011
Juan Sanchez, community manager at Waggener Edstrom Singapore, on how to navigate a good social media project without the help of social media 'gurus'.
Five things you need to know about one-to-one marketing 
Marketing

Five things you need to know about one-to-one marketing

By Helene Blanchette, Feb 10, 2011
Helene Blanchette, go-to-market strategy manager for international business group Fuji Xerox Asia Pacific, shares her thoughts on five 'must dos' for a successful one-to-one ...
How to make social media a long term prospect  
Digital

How to make social media a long term prospect

By Neil Hudspedth, Jan 26, 2011
Neil Hudspedth, regional digital director at Leo Burnett & Arc Asia-Pacific, explains why and how brands should view social media as a great way to invest in human relationships.
How to create a good viral marketing campaign 
Digital

How to create a good viral marketing campaign

By Shalu Wasu, Jul 30, 2010
Shalu Wasu, director of Digital Influence at Ogilvy PR, shares 10 viral marketing tips he uses as a guide to ensure success.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012