Five Things

Digital

Five things you need to know about marketing luxury brands in the digital space

By Saurabh Sharma, Jan 10, 2012

Saurabh Sharma, planning partner, Ogilvy & Mather China, shares his insights on the intersection between digital technology and luxury marketing. He says luxury marketers have ...

Digital

Five things you need to know about light blogs

Nov 29, 2011

Kyle Xiao, research supervisor at MediaCom Insight, enlightens marketers about the relatively new social networking format that's somewhere between a blog and a microblog.

Five things you need to know about the first generation of Chinese event professionals

By Antoine Gouin, Oct 13, 2011

Companies are increasingly turning to communicating their brand experience to Chinese consumers through the medium of events. Antoine Gouin, MD of \Auditoire\China looks at the ...

Digital

Five things you need to know about running a social media campaign

By Matt Sutton, Sep 15, 2011

Matt Sutton, CEO of Aktiv Digital, shares his experiences in running a successful social media campaign.

Digital

Five things you need to know about managing a Weibo microblog

By Leixia Cai, Aug 11, 2011

Leixia Cai, business director, ReuterPR, shares her five tips on how brands and marketers can successfully leverage a presence on Weibo.

Digital

Five things you need to know about measurement of social app marketing

By Steven Hu, Jul 21, 2011

Steven Hu, founder and CEO of InGameAd Interactive shares his insights about measurement of social app marketing.

Marketing

Five things you need to know about CRM in China

By Kevin Yeow, Jul 13, 2011

Kevin Yeow, GM of ICLP China, points out five key things marketers should know about customer relationship management (CRM) in China

Digital

Five things you need to know about group buying in China

By Wenli Liao, Jun 29, 2011

Dataotuan analyses data from group buying deals aggregated in the Chinese market, following around 150 sites in over 300 cities in China and analysing around 3000 deals every ...

Marketing

Five things you need to know about sex and the youth generation in China

By Hans Lopez-Vito, Jun 27, 2011

Hans Lopez-Vito is the executive planning director for BBDO/Proximity Greater China. These past few months, his planning team has been busy trying to understand young ...

Digital

Five things you need to know about optimising mobile apps

By Kevin Huang, May 5, 2011

Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.

Digital

Five things you need to know about iPad sales enablement

By Kitty Wong, Apr 21, 2011

Kitty Wong, managing director of OgilvyOne Worldwide Hong Kong, shares her insights on sales enablement through the iPad.

Marketing

Five things you need to know about China's inflation

By David King, Apr 14, 2011

David King, CEO and partner at Iris Concise China, shares his insights on the impact of China's inflation problems on the marketing industry.

Five things you need to know about hosting branded events

By Carol Loo, Mar 31, 2011

Carol Loo, account director at Rapp China, offers five tips for hosting an event as an accurate reflection of the values and message of your brand.

Marketing

Five things you need to know about building brands in China

By Lei Wang, Mar 24, 2011

Lei Wang, head of planning at JWT Hong Kong (former national planning director at JWT China), shares five tips for building brands in China.

Digital

Five things you need to know about Chinese microblogging

By Stephy Liu, Mar 3, 2011

Stephy Liu, senior client service manager and digital strategist at Eastwei MSL, shares the key differences between Chinese microblogging platforms like Weibo and Twitter, and ...

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Five Things

Five things you need to know about marketing luxury brands in the digital space

Five things you need to know about light blogs

Five things you need to know about the first generation of Chinese event professionals

Five things you need to know about running a social media campaign

Five things you need to know about managing a Weibo microblog

Five things you need to know about measurement of social app marketing

Five things you need to know about CRM in China

Five things you need to know about group buying in China

Five things you need to know about sex and the youth generation in China

Five things you need to know about optimising mobile apps

Five things you need to know about iPad sales enablement

Five things you need to know about China's inflation

Five things you need to know about hosting branded events

Five things you need to know about building brands in China

Five things you need to know about Chinese microblogging

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