RSS

Digital - The Digital Work

Focus Imaging embraces social, mobile users in Valentine’s campaign for Agnès b. 
Digital

Focus Imaging embraces social, mobile users in Valentine’s campaign for Agnès b.

By Benjamin Li, Jan 20, 2012
Leveraging the penetrating force of smartphones and Facebook, popular French fashion brand Agnès b. has launched an integrated customer-engagement campaign to connect with ...
Coach engages Weibo fans with ‘Red envelope’ campaign by TBWA Tequila 
Digital

Coach engages Weibo fans with ‘Red envelope’ campaign by TBWA Tequila

By Benjamin Li, Jan 17, 2012
American luxury handbags and accessories brand Coach has launched a Sina Weibo-driven ‘Red envelope’ digital campaign, which aims to give fans a meaningful way to ...
Greenpeace launches mobile game app to educate Chinese consumers on GE food  
Digital

Greenpeace launches mobile game app to educate Chinese consumers on GE food

By Benjamin Li, Jan 5, 2012
SHANGHAI - Greenpeace has kick-started a mobile game app campaign ‘NoGeMo’ to raise awareness of genetically engineered (GE) food in China.
7-Eleven uses LBS and social media to boost brand engagement for City Cafe 
Digital

7-Eleven uses LBS and social media to boost brand engagement for City Cafe

By Benjamin Li, Sep 19, 2011
7-Eleven has launched a branding campaign for its City Cafe in Taiwan as a follow-up to its existing slogan of ‘With City Cafe, the whole city can be your coffee shop'.
Pfizer Nutrition targets ‘picky eating’ children with edutainment iPhone game 
Digital

Pfizer Nutrition targets ‘picky eating’ children with edutainment iPhone game

By Benjamin Li, Aug 30, 2011
HONG KONG - Wyeth PE Gold milk powder has launched the 'iFood' learning game on the iPhone. The app aims to help parents and ‘picky eating’ children learn good ...
Fortress engages digital-savvy students through ‘Back to school’ Facebook game 
Creativity

Fortress engages digital-savvy students through ‘Back to school’ Facebook game

By Benjamin Li, Aug 25, 2011
HONG KONG - HTC, Nokia, Motorola, Fujitsu, Epson, Sony, and Microsoft have all joined forces with retail electronics chain Fortress to roll out a Facebook role play game with ...
Unilever’s 'Clear' game launch draws over four million downloads 
Digital

Unilever’s 'Clear' game launch draws over four million downloads

By Benjamin Li, Jun 20, 2011
SHANGHAI - AKQA designed a new online app game as part of its product launch for Clear anti-dandruff shampoo. The game, on Chinese social networking site QQ.com has already ...
Dove turns online to connect with Chinese women 
Digital

Dove turns online to connect with Chinese women

By Staff Reporters, May 20, 2011
SHANGHAI - Dove has launched social media initiative 'You're a beauty story' to capture the individual beauty stories of millions of women across China.
Converse challenges China's youth to find summer party venue 
Creativity

Converse challenges China's youth to find summer party venue

By Jin Bo, Mar 8, 2011
BEIJING - In its latest digital campaign, American shoe brand Converse invites China’s urban youth to defend the pride of their cities.
Fashion retailer C&A kicks off digital campaign targeting urban youth 
Creativity

Fashion retailer C&A kicks off digital campaign targeting urban youth

By Jin Bo, Feb 21, 2011
C&A, an international chain of fashion retail stores, has kicked off a campaign targeting China’s urban young people, its major consumer group.
Casio launches LBS campaign to promote G-Shock party 
Digital

Casio launches LBS campaign to promote G-Shock party

By Jin Bo, Jan 17, 2011
In partnership with Ad China, Casio launched a mobile campaign on China’s major LBS (location-based services) sites to promote the G-Shock Music Party held on 15 January ...
Johnnie Walker launches 12-film brand campaign featuring Chinese pioneers 
Creativity

Johnnie Walker launches 12-film brand campaign featuring Chinese pioneers

By Jin Bo, Jan 12, 2011
Diageo whisky brand Johnnie Walker has teamed up with BBH China and Ogilvy Shanghai to launch an ambitious brand campaign and the most significant digital social media effort ...
Lenovo lights up consumers' dreams in latest campaign 
Creativity

Lenovo lights up consumers' dreams in latest campaign

By Jin Bo, Jan 7, 2011
Chinese PC maker Lenovo has launched a new round of promotions in China for its ThinkPad products.
Hennessy turns barhopping into winning game with new smartphone app 
Creativity

Hennessy turns barhopping into winning game with new smartphone app

By Jin Bo, Jan 6, 2011
The iconic cognac brand Hennessy has come up with a new smartphone app for their V.S.O.P drinkers, Hennessy Mix, that combines location based services (LBS) and augmented ...
999 launches new campaign as the cold season approaches 
Creativity

999 launches new campaign as the cold season approaches

By Staff Reporters, Dec 17, 2010
Shenzhen-based pharmaceutical company 999 has launched a new round of campaign for its best-known cold medicine, 999 Ganmaoling.
1 2 | Next »
DISCUSSION

Latest

Popular Comments

MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012