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Microsoft Advertising launches global storytelling contest 
Digital

Microsoft Advertising launches global storytelling contest

By Benjamin Li, 5 days ago
SINGAPORE - Microsoft Advertising is inviting marketers from 30 countries across the world to submit new campaign ideas for a brand or nonprofit organisation of their choice. ...
InMobi hires Phalgun Raju from Google for regional role 
Digital

InMobi hires Phalgun Raju from Google for regional role

By Staff Reporters, 6 days ago
SINGAPORE - Independent mobile advertising network InMobi has bolstered its leadership team with the appointment of Harvard and MIT-educated Phalgun Raju as the regional ...
Tencent bonds with brotherhood-themed brand campaign 
Advertising

Tencent bonds with brotherhood-themed brand campaign

By Jenny Chan, Jan 19, 2012
BEIJING - Tencent has launched its three-week long corporate branding campaign ahead of Chinese New Year, exploring the theme of 'brotherhood'.
Kantar Media acquires Chinese social business intelligence agency CIC  
Digital

Kantar Media acquires Chinese social business intelligence agency CIC

By Jenny Chan, Jan 18, 2012
SHANGHAI - CIC, a Chinese social media research agency, has been acquired by WPP-owned Kantar Media.
Nike introduces Kobe Bryant’s new sneakers with personalised advertising 
Advertising

Nike introduces Kobe Bryant’s new sneakers with personalised advertising

By Jenny Chan, Jan 17, 2012
SHANGHAI - The China leg of the Nike Kobe VII System Supreme campaign has rolled out, with Mindshare's first-of-its-kind personalised advertising platform on board.
AKQA names David Hunt as new general manager of Shanghai office 
Digital

AKQA names David Hunt as new general manager of Shanghai office

By Benjamin Li, Jan 11, 2012
SHANGHAI - AKQA has appointed David Hunt as it new general manager of the Shanghai office. He came on board in mid December, and is reporting to Stuart Sproule, the agency’...
VW’s SEAT straps in OgilvyOne Beijing for digital branding strategy  
Digital

VW’s SEAT straps in OgilvyOne Beijing for digital branding strategy

By Jenny Chan, Jan 11, 2012
BEIJING - OgilvyOne has been appointed digital marketing counsel for Spanish carmaker Sociedad Española de Automóviles de Turismo (SEAT) in China on an one-year ...
Dolce & Gabbana's brand image tarnished by discrimination protests 
Digital

Dolce & Gabbana's brand image tarnished by discrimination protests

By Benjamin Li, Jenny Chan, Jan 10, 2012
HONG KONG - D&G's photo ban in the name of protecting intellectual property has left a sour taste in the mouth of Hong Kongers and damaged the fashion giant's brand there.
South African Airways takes off with OgilvyAction for new Beijing service  
Digital

South African Airways takes off with OgilvyAction for new Beijing service

By Jenny Chan, Jan 9, 2012
BEIJING - Brand activation network OgilvyAction will be leading the launch of South African Airways' first direct flight from Johannesburg to Beijing in February 2012.
Greenpeace launches mobile game app to educate Chinese consumers on GE food  
Digital

Greenpeace launches mobile game app to educate Chinese consumers on GE food

By Benjamin Li, Jan 5, 2012
SHANGHAI - Greenpeace has kick-started a mobile game app campaign ‘NoGeMo’ to raise awareness of genetically engineered (GE) food in China.
Hristo Cui promoted as GM – digital, Carat China 
Digital

Hristo Cui promoted as GM – digital, Carat China

By Benjamin Li, Jan 5, 2012
SHANGHAI - Carat China announced the promotion of Hristo Cui, previously assistant vice president of digital planning, to the newly-created role of general manager – ...
Taobao overtakes Baidu as China's most engaging digital brand: R3 
Digital

Taobao overtakes Baidu as China's most engaging digital brand: R3

By Staff Reporters, Dec 19, 2011
BEIJING - Taobao has overtaken Baidu to become the top most engaging digital brand in China, according to R3's ongoing Enspire study.
OMD China adds Balabala to client portfolio  
Digital

OMD China adds Balabala to client portfolio

By Jenny Chan, Dec 14, 2011
SHANGHAI - OMD China has won the bulk of the US$20 million media account for home-grown children's clothing brand Balabala, sharing it with NIM Advertising.
JWT Shanghai named Creative Agency Of The Year 2011 
Advertising

JWT Shanghai named Creative Agency Of The Year 2011

By Jenny Chan, Dec 14, 2011
SHANGHAI - JWT, Starcom MediaVest, OgilvyOne and McCann HumanCare caught the eyes of the judges at Campaign’s 2011 Agency of the Year awards.
China Mobile crowned; BYD battered in BrandZ rankings 
Digital

China Mobile crowned; BYD battered in BrandZ rankings

By Jenny Chan, Dec 13, 2011
BEIJING - Millward Brown has released the 2012 BrandZ 'Top 50 Most Valuable Chinese Brands' rankings, in which China Mobile retains the number one spot with an estimated brand ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012