Digital - In Depth

Digital

"Lite-blogging" services make their mark in China

By Jenny Chan, Sep 8, 2011

CHINA - Just when you think you've gotten your head around "micro-blogs" on the Chinese Mainland, a flurry of so-called "lite-blogs" have joined the social media scrum.

Digital

CCTV's Baidu exposé hints at the start of 'Search Wars II'

By Jenny Chan, Aug 19, 2011

BEIJING - CCTV's week-long exposé on Baidu's oversight of its advertising platforms underscores a tussle between traditional and new media for lucrative ad dollars.

Digital

The ‘digital IQ’ of premium brands

By Jin Bo, Sep 15, 2010

CHINA In 2009, China overtook the US as the second-largest market for luxury products, and is widely expected to dethrone Japan soon. Meanwhile, according to statistics from ...

Digital

Online buzz crucial to China auto sales

By Jin Bo, Sep 1, 2010

There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But ...

Digital

All about social media games creator Zygna

By Madhavi Tumkur, Aug 19, 2010

Founded in 2007, Zynga has made its reputation as a creator of social media games such as FarmVille and Mafia Wars. Now the company is looking towards the extremely lucrative ...

Digital

Users find social networks vital for work and leisure

By Jane Leung, Aug 18, 2010

While Facebook and Twitter are enjoying what appears to be an unbridled escalation in popularity, history has a lesson for them.

Digital

All about webisodes and branded content

By Michael O'Neill, Aug 6, 2010

Webisodes are increasingly used in Asia by media agencies as branded content vehicles for clients as they prove ideal for reaching customers.

Digital

Social networks enters the China mainstream

By Michael O'Neill, Jul 30, 2010

Over the past few years, Chinese social networking sites (SNS) have matured from Facebook-clones to sophisticated sites that are setting a global standard in terms of monetising...

Digital

All about China’s group buying websites

By Bo Jin, Jul 23, 2010

Right now, the hottest trend in China's bustling online world is group buying websites.

Advertising

Too young, too costly, digital talent can't meet demand

By Jane Leung, Jul 7, 2010

Digital staff have the pick of posts as a global shortage means that agencies are scrambling to hire them.

Digital

All about Apple's Safari Reader

By David Tiltman, Jul 7, 2010

Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows ...

Digital

Asia's digital landscape: Insights from our bloggers...

Jun 16, 2010

We asked our digital bloggers from across the region for their opinion on the regional digital landscape, changes, trends and brands that have used the medium effectively over ...