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CASE STUDY: How Huggies uses social media to engage consumers as a challenger brand in Hong Kong diapers 'battlefield' 
Digital

CASE STUDY: How Huggies uses social media to engage consumers as a challenger brand in Hong Kong diapers 'battlefield'

By Staff Reporters, Sep 19, 2011
Working with Ogilvy & Mather, Huggies used social platforms to build relationships with Hong Kong consumers beyond first-time parents.
CASE STUDY: Levi's reaches out to party animals in China 
Digital

CASE STUDY: Levi's reaches out to party animals in China

By Staff Reporters, Jun 1, 2011
TBWA Tequila Hong Kong has helped Levi’s new After Dark collection enjoy a 33 per cent increase in sales in Greater China. Its campaign successfully grabbed the attention ...
CASE STUDY: Carlsberg Chill captures happiness levels in China 
Digital

CASE STUDY: Carlsberg Chill captures happiness levels in China

By Staff Reporters, May 30, 2011
Carlsberg Chill set out to mirror the success of its 2008 'Happy bus station' interactive campaign measuring the happiness levels of people across six Chinese cities.
CASE STUDY: Shopping mall K11 taps AR to draw customers in HK 
Digital

CASE STUDY: Shopping mall K11 taps AR to draw customers in HK

By Staff Reporters, Mar 9, 2011
Hong Kong-based shopping mall K11 has combined Facebook, user generated content and mobile augmented reality (AR) to draw customers and enhance the brand experience during the ...
CASE STUDY: Youku Originals' production pulls in over 16 million views online 
Creativity

CASE STUDY: Youku Originals' production pulls in over 16 million views online

By Staff Reporters, Nov 26, 2010
‘The bright eleven’ is an original movie production campaign by Youku in partnership with Chevrolet Cruz in China. The most popular of the first ten movies has ...
CASE STUDY: IBM China's 'The proposal' viral receives over two million hits 
Creativity

CASE STUDY: IBM China's 'The proposal' viral receives over two million hits

By Jane Leung, Nov 2, 2010
IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference.
Mercedes-Benz sells 200 Smart cars in three hours on Taobao 
Digital

Mercedes-Benz sells 200 Smart cars in three hours on Taobao

By Benjamin Li, Sep 15, 2010
HANGZHOU - Mercedes-Benz has sold out the maximum of 200 Smart cars within three hours and 28 minutes following the launch of its group buying online campaign 9 September.
CASE STUDY: McDonald’s celebrates 20 years in China on Douban.com 
Digital

CASE STUDY: McDonald’s celebrates 20 years in China on Douban.com

By Jane Leung, Sep 1, 2010
In celebration of its 20th anniversary in China, McDonald’s has partnered with Chinese entertainment portal Douban for a social media campaign.
CASE STUDY: Yahoo aims to draw marketers online 
Digital

CASE STUDY: Yahoo aims to draw marketers online

By , Jun 22, 2010
Yahoo wraps up an integrated business-to-business campaign in an attempt to capture a larger share of marketers' budgets online.
CASE STUDY: LG and CCTV form a perfect TV partnership 
Digital

CASE STUDY: LG and CCTV form a perfect TV partnership

By Staff Reporters, Jun 16, 2010
LG, seeking a new way to establish its digital TV leadership in the Chinese market, partnered with state broadcaster CCTV to winning effect.
CASE STUDY: Tribal DDB Shanghai and McDonald's turn China chicken wing crazy 
Digital

CASE STUDY: Tribal DDB Shanghai and McDonald's turn China chicken wing crazy

By Staff Reporters, Jun 16, 2010
McDonald's in China set out to prove its chicken wings were every bit as good as the competition's. With the help of Tribal DDB Shanghai, the fast food giant launched a ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012