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Five things you need to know about marketing luxury brands in the digital space 
Digital

Five things you need to know about marketing luxury brands in the digital space

By Saurabh Sharma, Jan 10, 2012
Saurabh Sharma, planning partner, Ogilvy & Mather China, shares his insights on the intersection between digital technology and luxury marketing. He says luxury marketers have ...
Five things you need to know about light blogs 
Digital

Five things you need to know about light blogs

Nov 29, 2011
Kyle Xiao, research supervisor at MediaCom Insight, enlightens marketers about the relatively new social networking format that's somewhere between a blog and a microblog.
OPINION: Young Chinese consumers more skeptical about their future 
Digital

OPINION: Young Chinese consumers more skeptical about their future

Oct 12, 2011
Kaiyu Li, head of planning for Y&R China, says the attitudes of young Chinese consumers are maturing to what he calls 'healthy skepticism'. Here, he outlines what this means ...
OPINION: There is speed and there is 'China speed'  
Digital

OPINION: There is speed and there is 'China speed'

By Bertilla Teo, Oct 7, 2011
Bertilla Teo, Greater China CEO of Starcom MediaVest Group, sums up the Chinese consumer in a few words: empowered and speedy.
OPINION: Digital an inalienable part of consumers' lives 
Digital

OPINION: Digital an inalienable part of consumers' lives

By Siew Ping Lim, Oct 4, 2011
Siew Ping Lim, CEO of OMD China, explains how digital came to be an inalienable part of consumers' lives, more so than analogue TV or newspapers ever were.
Five things you need to know about running a social media campaign 
Digital

Five things you need to know about running a social media campaign

By Matt Sutton, Sep 15, 2011
Matt Sutton, CEO of Aktiv Digital, shares his experiences in running a successful social media campaign.
OPINION: Can Apple survive without Steve Jobs? 
Digital

OPINION: Can Apple survive without Steve Jobs?

By Staff Reporters, Aug 26, 2011
LONDON - Days after Apple overtook Exxon to become the most valuable company in the world, Steve Jobs, has stepped down as chief executive of the company he helped launch 35 ...
Five things you need to know about managing a Weibo microblog 
Digital

Five things you need to know about managing a Weibo microblog

By Leixia Cai, Aug 11, 2011
Leixia Cai, business director, ReuterPR, shares her five tips on how brands and marketers can successfully leverage a presence on Weibo.
Five things you need to know about measurement of social app marketing 
Digital

Five things you need to know about measurement of social app marketing

By Steven Hu, Jul 21, 2011
Steven Hu, founder and CEO of InGameAd Interactive shares his insights about measurement of social app marketing.
Five things you need to know about group buying in China 
Digital

Five things you need to know about group buying in China

By Wenli Liao, Jun 29, 2011
Dataotuan analyses data from group buying deals aggregated in the Chinese market, following around 150 sites in over 300 cities in China and analysing around 3000 deals every ...
Five things you need to know about optimising mobile apps 
Digital

Five things you need to know about optimising mobile apps

By Kevin Huang, May 5, 2011
Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.
Five things you need to know about iPad sales enablement 
Digital

Five things you need to know about iPad sales enablement

By Kitty Wong, Apr 21, 2011
Kitty Wong, managing director of OgilvyOne Worldwide Hong Kong, shares her insights on sales enablement through the iPad.
How to generate quality leads at low cost via search 
Digital

How to generate quality leads at low cost via search

By Staff Reporters, Apr 13, 2011
SINGAPORE – Purpleclick founder and CEO Leonard Tan offers advice to marketers looking to generate highly qualified leads at a lower cost through search.
OPINION: Creating sustained demand vs cost per conversion 
Digital

OPINION: Creating sustained demand vs cost per conversion

By Hari Shankar, Mar 28, 2011
Hari Shankar, Asia-Pacific director at Performics, explores whether marketers should be obsessed with CPA or create a sustained demand model with CPA zones.
Transparency the key for online video in China 
Digital

Transparency the key for online video in China

By Jin Bo, Mar 8, 2011
HONG KONG - Trust and transparency while building strong partnerships with content providers, advertisers and end users are the keys to the development of China’s online ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012