RSS

Creativity - The Work

Top 10 Lunar New Year ads 
Creativity

Top 10 Lunar New Year ads

By Staff Reporters, Jan 27, 2012
Kung Hei Fat Choi. Here is our selection of the best ads to welcome in the Year of the Dragon. First up is Petronas' 'Coming home', a brand that never fails to deliver a ...
Wellcome’s CNY campaign features the 'God of fortune' 
Creativity

Wellcome’s CNY campaign features the 'God of fortune'

By Benjamin Li, Jan 20, 2012
HONG KONG - Wellcome has launched an integrated marketing campaign for the Year of the Dragon, highlighting that even the ‘God of fortune’ shops at the brand's ...
Mannings’s 40th anniversary TVC introduces digital cat 
Creativity

Mannings’s 40th anniversary TVC introduces digital cat

By Benjamin Li, Jan 9, 2012
HONG KONG - Mannings launched the first part of its 40th anniversary corporate TVC last week, introducing a computer-generated cat in search of medicine for an unwell family ...
Next Media’s boss fronts propaganda-style TVC for ‘Sharpon’ m-commerce 
Creativity

Next Media’s boss fronts propaganda-style TVC for ‘Sharpon’ m-commerce

By Benjamin Li, Jan 5, 2012
HONG KONG - Looking like something out of Mao's ‘Little Red Book’, Next Media has launched a tongue-in-cheek TVC, featuring its boss Jimmy Lai Chee-Ying, as a ...
Coca-Cola’s CNY campaign draws on Liu Xiang’s school days 
Creativity

Coca-Cola’s CNY campaign draws on Liu Xiang’s school days

By Benjamin Li, Jan 3, 2012
Leo Burnett Shanghai has revisited its successful ‘First Coke of the year’ campaign for Chinese New Year 2012 with a new ad featuring glimpses from athlete and ...
Top 10 Christmas Ads 
Creativity

Top 10 Christmas Ads

By Staff Reporters, Dec 20, 2011
In celebration of the silly season, Campaign takes a look at Christmas ads from around the world that have stood out this year.
Pacific Place launches angel-themed Christmas campaign in Hong Kong 
Creativity

Pacific Place launches angel-themed Christmas campaign in Hong Kong

By Benjamin Li, Dec 19, 2011
Pacific Place is comparing loved ones to celestial beings in its 'Could it be my angel?' ad campaign for the festive season.
Century-old Eu Yan Sang launches ‘Talking to babies’ cartoon ad for its new product launch 
Creativity

Century-old Eu Yan Sang launches ‘Talking to babies’ cartoon ad for its new product launch

By Benjamin Li, Dec 16, 2011
Century-old Chinese healthcare company Eu Yan Sang's has broken away from its past 'serious and professional' advertising format, by rolling a new cartoon ad campaign 'Talking ...
Subway kicks off winter deals campaign for Taiwanese office workers 
Creativity

Subway kicks off winter deals campaign for Taiwanese office workers

By Benjamin Li, Dec 5, 2011
TAIPEI - Subway has launched a winter campaign to change Chinese consumers’ perceptions that its food is ‘too cold’ for the winter season.
Hong Kong Disneyland opens Toy Story Land with brand support 
Creativity

Hong Kong Disneyland opens Toy Story Land with brand support

By Benjamin Li, Nov 14, 2011
HONG KONG - Hong Kong Disneyland is launching its latest addition, Toy Story Land, with support from local shopping centre Harbour City and clothing label Bossini.
BMW 535 Li's new ‘theatrical’ campaign highlights its night vision pedestrian recognition system 
Creativity

BMW 535 Li's new ‘theatrical’ campaign highlights its night vision pedestrian recognition system

By Benjamin Li, Nov 11, 2011
Leo Burnett Beijing has invited well-known film director Matthias Zentner to direct its latest BMW campaign for China. The spot, entitled "Dark light theatre", promotes the ...
7-Eleven taps on social media for its 100th store opening celebration 
Creativity

7-Eleven taps on social media for its 100th store opening celebration

By Benjamin Li, Nov 11, 2011
SHANGHAI - 7-Eleven has rolled out its first joint marketing promotion in Taipei and Shanghai today, celebrating the opening of its 100th store in Shanghai this month.
Nivea campaign shows men under stress can still look refreshed 
Creativity

Nivea campaign shows men under stress can still look refreshed

By Benjamin Li, Nov 4, 2011
GREATER CHINA - Nivea has launched a series of winter commercials to drive awareness of its Q10 revitalising moisturiser for men. It is targeting professional-level men, who ...
Swanson adds wit to the conventional celebrity-endorsement 
Creativity

Swanson adds wit to the conventional celebrity-endorsement

By Benjamin Li, Nov 2, 2011
Y&R Hong Kong has launched a humour-based ad campaign for Swanson’s new concentrated chicken stock, aimed at highlighting the ‘power of sauce’.
Market Place by Jasons transforms MTR train into a supermarket 
Creativity

Market Place by Jasons transforms MTR train into a supermarket

By Benjamin Li, Nov 2, 2011
HONG KONG - Market Place by Jasons has rolled out a "taste and enjoy life" brand campaign. One highlight is its use of ambient advertising and QR codes, giving consumers the ...
1 2 3 4 5 ...41 | Next »
DISCUSSION

Latest

Popular Comments

MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012