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TBWA's Esther Wong given larger creative scope in Greater China 
Creativity

TBWA's Esther Wong given larger creative scope in Greater China

HONG KONG - Esther Wong's promotion to group creative director of Greater China will see her guiding the creative fortunes for TBWA in the region.
Tencent bonds with brotherhood-themed brand campaign 
Advertising

Tencent bonds with brotherhood-themed brand campaign

BEIJING - Tencent has launched its three-week long corporate branding campaign ahead of Chinese New Year, exploring the theme of 'brotherhood'.
Ogilvy hunts down ECD of Black Pencil fame for Shanghai office 
Advertising

Ogilvy hunts down ECD of Black Pencil fame for Shanghai office

SHANGHAI - Ogilvy & Mather Shanghai has announced two new senior hires, one of which is a creative who is known for winning the prestigious D&AD Black Pencil award in 1993.
DT Communications to show off Hong Kong as Asia’s design hub 
Creativity

DT Communications to show off Hong Kong as Asia’s design hub

HONG KONG - DT Communications has been appointed as the primary public relations agency for the 2012 Hong Kong Design Year (HKDY), a year-long initiative to highlight the ...
Love to open shop in Shanghai 
Creativity

Love to open shop in Shanghai

MANCHESTER - Integrated creative UK agency Love will be launching its first office in Shanghai shortly after Chinese New Year. The agency currently handles work for Johnnie ...
Starbucks launches location-based Christmas campaign in China 
Creativity

Starbucks launches location-based Christmas campaign in China

CHINA - Starbucks is building a Christmas campaign in Eastern China, powered by near-field communication technology and Jiepang's location-based service social network.
Lipton emphasises 'golden ratio' of milk tea with musical analogy 
Advertising

Lipton emphasises 'golden ratio' of milk tea with musical analogy

SHANGHAI - Lipton has released its 'golden ratio' musical campaign in China to establish itself as the leading milk tea expert, with the help of DDB.
Cannes Lions appoints first Chinese jury president Lo Sheung Yan 
Creativity

Cannes Lions appoints first Chinese jury president Lo Sheung Yan

SHANGHAI - JWT's Lo Sheung Yan will be the first Chinese jury president for the 59th Cannes Lions International Festival of Creativity, to be held in June 2012.
JWT Shanghai wins three Grands Prix at Spikes Asia 2011 
Creativity

JWT Shanghai wins three Grands Prix at Spikes Asia 2011

SPIKES ASIA – JWT Shanghai made a strong showing for China at this year’s Spikes Asia awards, winning the top accolade for its ‘Heaven and Hell’ ...
DDB presents The Simpsons’ writer Joel Cohen on creativity and 'ERGFLNCA' 
Creativity

DDB presents The Simpsons’ writer Joel Cohen on creativity and 'ERGFLNCA'

SPIKES ASIA – It was standing room only as Emmy-award winning writer and co-executive producer of The Simpsons Joel Cohen took to the stage at Spikes Asia 2011, presented ...
John So returns to Proximity as new digital ECD for China 
Creativity

John So returns to Proximity as new digital ECD for China

SHANGHAI - John So has returned to Shanghai. He began a new role as digital executive creative director for Proximity Shanghai from 13 September.
Ethan Tsao returns to DraftFCB Shanghai as integrated creative director 
Creativity

Ethan Tsao returns to DraftFCB Shanghai as integrated creative director

SHANGHAI - Taiwanese creative talent Ethan Tsao has been appointed integrated creative director at DraftFCB Shanghai, with the goal of further elevating the agency's digital ...
Branded mooncakes offer marketers a new tool in China 
Creativity

Branded mooncakes offer marketers a new tool in China

HONG KONG - It's the mid-autumn festival when mooncakes are all the rage. Thanks to clever marketing and packaging, these seasonal pastries have consumers worshipping their ...
Asawin Phanichwatana returns to DDB HK as head of art 
Creativity

Asawin Phanichwatana returns to DDB HK as head of art

HONG KONG - Cannes Lions winning creative Asawin Phanichwatana, known as 'Bear', has rejoined DDB HK as head of art
Draftfcb Beijing appoints digital lead as ECD 
Creativity

Draftfcb Beijing appoints digital lead as ECD

BEIJING: Draftfcb Beijing has appointed Dick Chan as its executive creative director. Chan has been head of the agency's digital arm, based in Shanghai, and will be transferring...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012