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Creativity
Creativity - News
Creativity
TBWA's Esther Wong given larger creative scope in Greater China
By
Jenny Chan
, 2 days ago
HONG KONG - Esther Wong's promotion to group creative director of Greater China will see her guiding the creative fortunes for TBWA in the region.
Advertising
Tencent bonds with brotherhood-themed brand campaign
By
Jenny Chan
, Jan 19, 2012
BEIJING - Tencent has launched its three-week long corporate branding campaign ahead of Chinese New Year, exploring the theme of 'brotherhood'.
Advertising
Ogilvy hunts down ECD of Black Pencil fame for Shanghai office
By
Jenny Chan
, Jan 6, 2012
SHANGHAI - Ogilvy & Mather Shanghai has announced two new senior hires, one of which is a creative who is known for winning the prestigious D&AD Black Pencil award in 1993.
Creativity
DT Communications to show off Hong Kong as Asia’s design hub
By
Jenny Chan
, Jan 4, 2012
HONG KONG - DT Communications has been appointed as the primary public relations agency for the 2012 Hong Kong Design Year (HKDY), a year-long initiative to highlight the ...
Creativity
Love to open shop in Shanghai
By
Emily Tan
, Dec 5, 2011
MANCHESTER - Integrated creative UK agency Love will be launching its first office in Shanghai shortly after Chinese New Year. The agency currently handles work for Johnnie ...
Creativity
Starbucks launches location-based Christmas campaign in China
By
Jenny Chan
, Nov 23, 2011
CHINA - Starbucks is building a Christmas campaign in Eastern China, powered by near-field communication technology and Jiepang's location-based service social network.
Advertising
Lipton emphasises 'golden ratio' of milk tea with musical analogy
By
Jenny Chan
, Nov 21, 2011
SHANGHAI - Lipton has released its 'golden ratio' musical campaign in China to establish itself as the leading milk tea expert, with the help of DDB.
Creativity
Cannes Lions appoints first Chinese jury president Lo Sheung Yan
By
Jenny Chan
, Nov 10, 2011
SHANGHAI - JWT's Lo Sheung Yan will be the first Chinese jury president for the 59th Cannes Lions International Festival of Creativity, to be held in June 2012.
Creativity
JWT Shanghai wins three Grands Prix at Spikes Asia 2011
By
Staff Reporters
, Sep 21, 2011
SPIKES ASIA – JWT Shanghai made a strong showing for China at this year’s Spikes Asia awards, winning the top accolade for its ‘Heaven and Hell’ ...
Creativity
DDB presents The Simpsons’ writer Joel Cohen on creativity and 'ERGFLNCA'
By
Magz Osborne
, Sep 19, 2011
SPIKES ASIA – It was standing room only as Emmy-award winning writer and co-executive producer of The Simpsons Joel Cohen took to the stage at Spikes Asia 2011, presented ...
Creativity
John So returns to Proximity as new digital ECD for China
By
Benjamin Li
, Sep 15, 2011
SHANGHAI - John So has returned to Shanghai. He began a new role as digital executive creative director for Proximity Shanghai from 13 September.
Creativity
Ethan Tsao returns to DraftFCB Shanghai as integrated creative director
By
Benjamin Li
, Sep 14, 2011
SHANGHAI - Taiwanese creative talent Ethan Tsao has been appointed integrated creative director at DraftFCB Shanghai, with the goal of further elevating the agency's digital ...
Creativity
Branded mooncakes offer marketers a new tool in China
By
Jenny Chan
, Sep 12, 2011
HONG KONG - It's the mid-autumn festival when mooncakes are all the rage. Thanks to clever marketing and packaging, these seasonal pastries have consumers worshipping their ...
Creativity
Asawin Phanichwatana returns to DDB HK as head of art
By
Benjamin Li
, Sep 8, 2011
HONG KONG - Cannes Lions winning creative Asawin Phanichwatana, known as 'Bear', has rejoined DDB HK as head of art
Creativity
Draftfcb Beijing appoints digital lead as ECD
By
Staff Reporters
, Sep 5, 2011
BEIJING: Draftfcb Beijing has appointed Dick Chan as its executive creative director. Chan has been head of the agency's digital arm, based in Shanghai, and will be transferring...
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MAGAZINE
Campaign Asia-Pacific
January, 2012
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