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Creativity - Blogs & Opinions

Transformation is key for creative agency success  
Advertising

Transformation is key for creative agency success

By Michael O'Neill, Jul 19, 2010
The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.
Celebrities repel consumers, but advertisers still love them 
Advertising

Celebrities repel consumers, but advertisers still love them

By Craig Briggs, Jul 8, 2010
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Why they scored at Cannes 
Advertising

Why they scored at Cannes

By Vasanth Seshadri, Jul 8, 2010
Vasanth Seshadri takes a look at the agencies and marketers that won big at Cannes Lions in 2010 and the unique approaches that got them there.
Asia can draw positives from Cannes performance  
Advertising

Asia can draw positives from Cannes performance

By Michael O'Neill, Jul 2, 2010
As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes ...
Can payment-by-results work in Asia?  
Advertising

Can payment-by-results work in Asia?

By David Tiltman, Jun 25, 2010
The model has the potential to weaken procurement's squeeze on fees.
Brands source collaborators instead of crowds 
Marketing

Brands source collaborators instead of crowds

By Kate Nicholson, Apr 30, 2010
Crowd sourcing is a familiar concept. Throw your ad brief out into the digital ether and invite anyone and everyone to come up with a brilliant creative solution, in return for ...
Nike | Just Do It - I Can Change Sport | Taiwan 
Creativity

Nike | Just Do It - I Can Change Sport | Taiwan

By Jane Leung, Apr 8, 2010
Nike has launched an extension to 'Just do it' titled 'I can change sport' in the first branding campaign for the sportswear company in Taiwan in six years.
Adkungfu: Giving agencies a run for their money 
Advertising

Adkungfu: Giving agencies a run for their money

By Jane Leung, Jan 29, 2010
Agencies must compete with online portals that let individual creative talent respond to company briefs.
Perspective... It's time to celebrate the greatest influencers and multi-taskers in the region 
Creativity

Perspective... It's time to celebrate the greatest influencers and multi-taskers in the region

By Atifa Hargrave-Silk, Jan 15, 2010
One of the creative industry's most awaited and debated lists is out in this issue of Media - the Creative Rankings 2009.
Perspective... It's time to celebrate the greatest influencers and multi-taskers in the region 
Creativity

Perspective... It's time to celebrate the greatest influencers and multi-taskers in the region

By Atifa Hargrave-Silk, Jan 15, 2010
One of the creative industry's most awaited and debated lists is out in this issue of Media - the Creative Rankings 2009.
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Campaign Asia-Pacific
January, 2012