RSS

Column

Less think, and more do is the way forward 
Advertising

Less think, and more do is the way forward

By Craig Davis, Jan 14, 2011
Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, on the changing relationship between thinking and ...
The secret of selling anything is belief 
Marketing

The secret of selling anything is belief

By Adam Morgan, Jan 7, 2011
Adam Morgan, founding partner of Eatbigfish, on the secret of selling.
The root cause of pain for media companies 
Media

The root cause of pain for media companies

By Marcel Fenez, Nov 12, 2010
Marcel Fenez, global leader for entertainment and media at Pricewaterhouse Coopers, on the root cause of the problems facing the media industry today.
Parting advice for young marcomms people 
Advertising

Parting advice for young marcomms people

By David Wolf, Sep 10, 2010
To mark his final column for Media as the publications prepares to relaunch as Campaign, David Wolf, CEO of Wolf Group Asia, offers a few words of advice to young people ...
NewsCorp China sale could signal new strategy for Murdoch 
Media

NewsCorp China sale could signal new strategy for Murdoch

By Michael O'Neill, Aug 30, 2010
After almost two decades, it looks like Rupert Murdoch is finally admitting defeat in China.
No longer the poor cousin, PR is riding a revival of sorts 
PR

No longer the poor cousin, PR is riding a revival of sorts

By Michael O'Neill, Aug 16, 2010
PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.
Time has come to debunk the myth of 'Brand China' 
Marketing

Time has come to debunk the myth of 'Brand China'

By David Wolf, Jul 21, 2010
David Wolf, CEO of Wolf Group Asia, explores the topic of 'Brand China' as a major discussion point among marketers over the last decade.
iPad proves consumers will pay for compelling content 
Digital

iPad proves consumers will pay for compelling content

By Anant Rangaswami, Jul 20, 2010
Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.
Transformation is key for creative agency success  
Advertising

Transformation is key for creative agency success

By Michael O'Neill, Jul 19, 2010
The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.
Celebrities repel consumers, but advertisers still love them 
Advertising

Celebrities repel consumers, but advertisers still love them

By Craig Briggs, Jul 8, 2010
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Lions for media agencies recognise how far they’ve come 
Media

Lions for media agencies recognise how far they’ve come

By Anant Rangaswami, Jul 5, 2010
As I write this, news comes in that BBDO India has won the first Lion for India in PR. That's a mainline agency, not a PR agency, winning accolades in what we used to believe ...
Asia can draw positives from Cannes performance  
Advertising

Asia can draw positives from Cannes performance

By Michael O'Neill, Jul 2, 2010
As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes ...
The Bhopal tragedy: 25 years old and still relevant  
PR

The Bhopal tragedy: 25 years old and still relevant

By Santosh Desai, Jun 22, 2010
25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.
N11 markets II: Things may not be what they seem 
Advertising

N11 markets II: Things may not be what they seem

By Mike Cooper, Jun 22, 2010
In part one of this examination of N11 markets - Bangladesh, Egypt, Indonesia, Iran, Korea, Mexico, Nigeria, Pakistan, the Philippines, Turkey and Vietnam - I wrote about the ...
The Bhopal tragedy: 25 years old and still relevant  
PR

The Bhopal tragedy: 25 years old and still relevant

By Santosh Desai, Jun 22, 2010
25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.
1 2 | Next »
DISCUSSION

Latest

Popular Comments

POLLS
Are China's first-tier cities too saturated for marketers now?
   |   View results
Yes
  37%
 
No
  59%
 
Not sure
  5%
TOTAL VOTES: 63

VOTE
Will Asia's ad industry be hit by the debt crises in Europe and the US?
   |   View results
Yes
  57%
 
No
  34%
 
Not sure
  9%
TOTAL VOTES: 44

VOTE
View previous polls »
MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012