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WeiWei Chen resigns from Leo Burnett Shanghai 
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WeiWei Chen resigns from Leo Burnett Shanghai

SHANGHAI - WeiWei Chen, chairwoman and chief executive officer of Leo Burnett (LB) Shanghai, has announced her resignation after three years with the agency.
Teh Chui Hoon moves up to managerial role for Carlsberg HK 
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Teh Chui Hoon moves up to managerial role for Carlsberg HK

HONG KONG - Teh Chui Hoon has been promoted from within the Carlsberg Group to be the new brands marketing director in the territory.
TBWA Greater China wins Renault's creative account 
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TBWA Greater China wins Renault's creative account

BEIJING - Renault has appointed TBWA Greater China as its creative partner in China. The win followed a three-way competitive pitch in December.
Sheena Jeng makes U-turn to Publicis China after 10 months with DDB Taiwan 
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Sheena Jeng makes U-turn to Publicis China after 10 months with DDB Taiwan

SHANGHAI - Sheena Jeng will return to Publicis China as China chair and chief creative on 1 February, after moving back to her home country of Taiwan to become co-president and ...
Leo Burnett Guangzhou wins Inse's creative AOR account 
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Leo Burnett Guangzhou wins Inse's creative AOR account

GUANGZHOU - Leo Burnett Guangzhou has been named the agency of record for Inse, a mainland Chinese brand of kitchen goods and gas-powered appliances. The win came without a ...
Shenzhen Metro calls creative pitch for its Longhua Line anniversary 
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Shenzhen Metro calls creative pitch for its Longhua Line anniversary

GUANGZHOU - Shenzhen Metro has called a creative agency pitch, in search of an agency to handle the first anniversary celebrations of its Longhua Line, and drive passenger ...
Tencent bonds with brotherhood-themed brand campaign 
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Tencent bonds with brotherhood-themed brand campaign

BEIJING - Tencent has launched its three-week long corporate branding campaign ahead of Chinese New Year, exploring the theme of 'brotherhood'.
Nike introduces Kobe Bryant’s new sneakers with personalised advertising 
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Nike introduces Kobe Bryant’s new sneakers with personalised advertising

SHANGHAI - The China leg of the Nike Kobe VII System Supreme campaign has rolled out, with Mindshare's first-of-its-kind personalised advertising platform on board.
Draftfcb China to build new healthcare division in China 
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Draftfcb China to build new healthcare division in China

SHANGHAI - Draftfcb Greater China has opened a specialist healthcare communications arm, lead by Patrick Tong, after winning the creative account for Sanofi-Aventis' 21 Super ...
Y&R Guangzhou wins Guangzhou Metro's creative account 
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Y&R Guangzhou wins Guangzhou Metro's creative account

GUANGZHOU - Y&R Guangzhou has won the creative business for the Guangzhou Metro network. The agency says the US$300,000 win comes after a six-month competitive pitch, which ...
Sony Ericsson picks independent agency Turn as creative partner for Hong Kong 
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Sony Ericsson picks independent agency Turn as creative partner for Hong Kong

HONG KONG - Hong Kong home-grown creative agency Turn has outgunned three others to win Sony Ericsson's creative account in Hong Kong. The win follows a four-way pitch in ...
Leo Burnett Greater China snaps up Huawei's corporate branding business 
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Leo Burnett Greater China snaps up Huawei's corporate branding business

GUANGZHOU - Leo Burnett Greater China has becomes an agency for Chinese electronics giant Huawei Technologies for their corporate communications and branding.
Campaigns enter last week before Taiwan presidential election   
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Campaigns enter last week before Taiwan presidential election

TAIPEI - This week is the final week before the “super weekend” of the 2012 Taiwanese presidential election on 14 January, with the two major competing parties ...
Jenny To comes on board as new GM for Euro RSCG Hong Kong 
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Jenny To comes on board as new GM for Euro RSCG Hong Kong

HONG KONG - Jenny To has joined Euro RSCG as the new general manager of its Euro Hong Kong office. The appointment took effect on 9 January.
Ogilvy hunts down ECD of Black Pencil fame for Shanghai office 
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Ogilvy hunts down ECD of Black Pencil fame for Shanghai office

SHANGHAI - Ogilvy & Mather Shanghai has announced two new senior hires, one of which is a creative who is known for winning the prestigious D&AD Black Pencil award in 1993.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012