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Amazon drops 'Joyo' prefix in China for Y&R-led rebranding campaign
Amazon drops 'Joyo' prefix in China for Y&R-led rebranding campaign
BEIJING - Amazon has appointed Y&R China for its rebranding campaign as the internet retailer drops the ‘Joyo‘ prefix from its name and shortens its website address to Z.cn.
 
How BMW created UFOs and mystical crop circles in the Gobi Desert
How BMW created UFOs and mystical crop circles in the Gobi Desert
BEIJING - BMW stirred up an online buzz when crop circles appearing mysteriously in western China were later revealed to be a ...
 
Nan Shan Insurance features real policyholders to sell concept of reliability
Nan Shan Insurance features real policyholders to sell ...
TAIWAN - Nan Shan Life Insurance's new 'Rely' campaign features 27 actual policyholders and aims to create a closer bond ...
 
Michelin targets emerging markets with safe driving campaign
Michelin targets emerging markets with safe driving campaign
SHANGHAI - TBWA Shanghai has created a new creative campaign for Michelin's Energy XM2 tires that specifically targets ...
 
McDonald’s promises to deliver your Big Mac in 30 minutes
McDonald’s promises to deliver your Big Mac in 30 minutes
SHANGHAI - McDonald’s delivery riders have personally committed to the fast food giant's latest '30 Minute Challenge̵...
 
Microsoft combats software piracy with social media campaign in Hong Kong
Microsoft combats software piracy with social media campaign ...
HONG KONG - Microsoft is expanding its fight against software piracy in Hong Kong with a new online educational effort that ...
 
one2free's 4G LTE campaign pokes fun at slow internet connections
one2free's 4G LTE campaign pokes fun at slow internet connections
HONG KONG - one2free's 4G LTE integrated campaign, created by TBWA Tequila, takes a jab at excruciatingly slow mobile internet ...
 
China goes on PR push with video ads in New York's Times Square
China goes on PR push with video ads in New York's Times Square
NEW YORK CITY - The Middle Kingdom is calling on Americans to see it in a whole new light, with billboard ads running a short ...
 
Timberland pledges to plant two million trees in Inner Mongolia
Timberland pledges to plant two million trees in Inner Mongolia
HORQIN - Timberland's Earthkeepers 2011 programme kicks off today in Horqin, inner Mongolia. A team of 140 will plant 1,600 ...
 
BEHIND THE SCENES with Shangri-La's 'It's in our nature' campaign
BEHIND THE SCENES with Shangri-La's 'It's in our nature' campaign
HONG KONG - Brendan Inns, vice-president of brand communications at Shangri La Hotel & Resorts, and Adam O'Conor, managing ...
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POLLS
Are China's first-tier cities too saturated for marketers now?
   |   View results
Yes
  37%
 
No
  59%
 
Not sure
  5%
TOTAL VOTES: 63

VOTE
Will Asia's ad industry be hit by the debt crises in Europe and the US?
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Yes
  57%
 
No
  34%
 
Not sure
  9%
TOTAL VOTES: 44

VOTE
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