RANKINGS & RESEARCH

PITCH LIST
Pitch List - The latest pitches in Asia-Pacific

The latest pitches in Asia-Pacific

The pitch list is a summary of new, ongoing and recent pitches taking place across Asia-Pacific compiled is association with R3.
 
NEW BUSINESS LEAGUE

MAY LEAGUE: Ogilvy extends its lead, OMD dominates media

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.
 
AD SPEND
Ad Spend - Quarterly ad spend figures for the Asia-Pacific region

Quarterly ad spend figures for the Asia-Pacific region

Ad spend figures are supplied by Nielsen and updated quarterly for 12 markets across Asia-Pacific, broken down by media outlets.
RESEARCH REPORTS

Brands should brace themselves for the end of 'cheap China'

CHINA - The Chinese government's continued chase for economic development has challenged its longstanding 'cheap' label, a new study has found. It concludes that foreign brands operating in the mainland need to rethink their strategies - fast.
 
Hong Kong July ad spend hits record high, Canon biggest spender: admanGo 

Hong Kong July ad spend hits record high, Canon biggest spender: admanGo

HONG KONG - Research firm admanGo has released a study ...
Asia's Top 1000 Brands report: Chinese brands win hearts at home 

Asia's Top 1000 Brands report: Chinese brands win hearts at home

SHANGHAI - Local brands continue to make an impression ...
Burson-Marstellar reveals Chinese health consumers' online strategies 

Burson-Marstellar reveals Chinese health consumers' online strategies

BEIJING - While the Chinese do trust their doctors above ...
REPORT CARDS

PR Report Card 09: A year of consolidation

The past year was hardly a vintage one for public relations in Asia-Pacific. But, compared with the devastation witnessed in other areas of the communications landscape, PR's practitioners can look back with some satisfaction.
 
TOP 1000 BRANDS
Top 1000 Brands Asia-Pacific 2011

Top 1000: The most influential brands in Asia-Pacific

The top 1000 list identifies the brands that are resonating the strongest with consumers in 10 markets across the region.
AGENCY FAMILY TREES
Download the CampaignAsia Agency Family Tree
 
TOP 100 DIGITAL BRANDS
Top 100 Digital Brands

Top 100: Asia’s Top Digital Brands

An annual report of the top performing digital brands across six markets including China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
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Are China's first-tier cities too saturated for marketers now?


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Will Asia's ad industry be hit by the debt crises in Europe and the US?


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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012