PEOPLE FOCUS

Marketing

PROFILE: Ma Li-Min, marketing director of Perfetti van Melle China

By Benjamin Li, 3 days ago

Ma Li-Min, China marketing director for Italian family business Perfetti van Melle, compares himself to a Kung Fu master, an all-rounder who has mastered many different skill sets.

Marketing

Dongfeng-Yulon: Big ambitions for the SUV market in China

By Jenny Chan, Nov 8, 2011

SHANGHAI - Dongfeng-Yulon president, Jack Hsin-Fa Wu, is taking an understated but firm approach to putting his brand on the global automotive stage.

Marketing

PROFILE: Olympus aiming for number three in digital cameras

By Benjamin Li, Sep 5, 2011

It often takes two to dominate a market. Nike and Adidas have a clear lead in the sports apparel sector, and Coca-Cola and Pepsi share most of the honours in the soft drink ...

Marketing

Profile: Gap China marketing head Grace Wong

By Michael O'Neill, May 30, 2011

Grace Wong, senior director, head of marketing, Gap China, on her passion for Gap and her mission to share this with Chinese consumers.

Marketing

Profile: Philips China chief marketing officer Boon Lai

By Michael O'Neill, Mar 29, 2011

Philips chief marketing officer for China Boon Lai on how he is using his Western and Asian learnings to push the Philips brand forward in the hugely competitive mainland China ...

Marketing

Profile: President of Asia-Pacific for Haier Philip Carmichael

By Michael O'Neill, Oct 8, 2010

President of Asia-Pacific for Haier, Philip Carmichael, is helping China's ambitious appliances giant create a global brand.

Marketing

Profile: Procter & Gamble CMO Mark Pritchard

By Atifa Silk, Sep 29, 2010

THE ATIFA SILK INTERVIEW - With an US$8.6 billion budget, Procter & Gamble’s global CMO Marc Pritchard is putting his faith in sports sponsorship and digital as a route ...