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WeiWei Chen resigns from Leo Burnett Shanghai

By Benjamin Li, 1 day 23 hours ago

SHANGHAI - WeiWei Chen, chairwoman and chief executive officer of Leo Burnett (LB) Shanghai, has announced her resignation after three years with the agency.

Hill+Knowlton replaces Burson Marsteller for Costa Crociere cruise line PR in China

By Benjamin Li, 2 days ago

SHANGHAI - Costa Crociere has chosen Hill+Knowlton (H+K) Strategies Shanghai for its retainer services in mainland China after a competitive two-round pitch process involving ...

Creativity

TBWA's Esther Wong given larger creative scope in Greater China

By Jenny Chan, 2 days ago

HONG KONG - Esther Wong's promotion to group creative director of Greater China will see her guiding the creative fortunes for TBWA in the region.

Advertising

Teh Chui Hoon moves up to managerial role for Carlsberg HK

By Jenny Chan, 3 days ago

HONG KONG - Teh Chui Hoon has been promoted from within the Carlsberg Group to be the new brands marketing director in the territory.

Marketing

PROFILE: Ma Li-Min, marketing director of Perfetti van Melle China

By Benjamin Li, 3 days ago

Ma Li-Min, China marketing director for Italian family business Perfetti van Melle, compares himself to a Kung Fu master, an all-rounder who has mastered many different skill sets.

Media

Sheena Liu to manage both UM and Initiative in Taiwan

3 days ago

TAIPEI - IPG Mediabrands has appointed Sheena Liu as managing director of UM and Initiative's Taiwan offices.

Media

SCMP veteran Wang Xiangwei steps up as new editor-in-chief

By Benjamin Li, 3 days ago

HONG KONG - South China Morning Post (SCMP) has promoted 16-year veteran Wang Xiangwei, previously deputy editor, to editor-in-chief, filling the vacancy left by Reginald Chua, ...

Media

Joanne Law takes operational reins at Carat Northern China

By Jenny Chan, 4 days ago

BEIJING - Carat has appointed Joanne Law as managing director of Northern China, replacing Jackie Kuo, who resigned in November after 12 years in office.

Media

Tablet adspend increases four times over 2011: admanGo

By Benjamin Li, 4 days ago

HONG KONG - Despite uncertainties in the world economy, adspend focused on marketing tablet devices in Hong Kong reached US$13 million in 2011, four times the amount spent in ...

Advertising

TBWA Greater China wins Renault's creative account

By Benjamin Li, 4 days ago

BEIJING - Renault has appointed TBWA Greater China as its creative partner in China. The win followed a three-way competitive pitch in December.

Marketing

Susanna Lau Mei-Sze joins Travel Expert as marketing GM

By Benjamin Li, 4 days ago

HONG KONG - Susanna Lau Mei-Sze, former general manager of leading Hong Kong travel agent Hong Thai Travel Services, has joined Travel Expert as general manager of marketing ...

Digital

Microsoft Advertising launches global storytelling contest

By Benjamin Li, 5 days ago

SINGAPORE - Microsoft Advertising is inviting marketers from 30 countries across the world to submit new campaign ideas for a brand or nonprofit organisation of their choice. ...

Digital

InMobi hires Phalgun Raju from Google for regional role

By Staff Reporters, 5 days ago

SINGAPORE - Independent mobile advertising network InMobi has bolstered its leadership team with the appointment of Harvard and MIT-educated Phalgun Raju as the regional ...

Marketing

McCann veteran David Shen joins China Health Media as CEO

By Benjamin Li, 6 days ago

SHANGHAI - David Shen, 11-year McCann veteran and MD of McCann Healthcare China has resigned and taken up the CEO role at China Health Media, starting today.

Cable-car incident adds to list of Hong Kong brand-reputation crises

By Benjamin Li, Jan 27, 2012

HONG KONG - When cable-car operator Ngong Ping 360 left 800 passengers literally hanging in bitter cold for more than two hours on one of the first days of the Year of the ...

Advertising

Sheena Jeng makes U-turn to Publicis China after 10 months with DDB Taiwan

By Benjamin Li, Jan 27, 2012

SHANGHAI - Sheena Jeng will return to Publicis China as China chair and chief creative on 1 February, after moving back to her home country of Taiwan to become co-president and ...

KGA blog monitors social attitudes toward HK chief executive candidates

By Benjamin Li, Jan 27, 2012

HONG KONG - With the election for Hong Kong Chief Executive coming up on 25 March, Kreab & Gavin Anderson (KGA) has launched a new blog to monitor social-media attitudes and ...

Marketing

Seed Heritage eyes Asian expansion with first flagship store outside of Australia in Hong Kong

By Benjamin Li, Jan 26, 2012

HONG KONG - Seed Heritage, an Australian upscale casualwear brand, has made its Hong Kong debut with store openings in Central and the Peninsula Hotel.

Media

ZenithOptimedia tipped to have won Henkel media account

By Benjamin Li, Jan 26, 2012

SHANGHAI - ZenithOptimedia is understood to have won the media account for consumer-goods and adhesives manufacturer Henkel in a number of countries in Asia, including China ...

Advertising

Leo Burnett Guangzhou wins Inse's creative AOR account

By Benjamin Li, Jan 20, 2012

GUANGZHOU - Leo Burnett Guangzhou has been named the agency of record for Inse, a mainland Chinese brand of kitchen goods and gas-powered appliances. The win came without a ...

Media

Gina Mazzorana tipped to lead P&G Greater China at Starcom Guangzhou

By Benjamin Li, Jan 20, 2012

GUANGZHOU - Gina Mazzorana, currently vice president and Procter & Gamble global operations director for Starcom MediaVest Group in its Chicago office, is tipped to be ...

Advertising

Shenzhen Metro calls creative pitch for its Longhua Line anniversary

By Benjamin Li, Jan 19, 2012

GUANGZHOU - Shenzhen Metro has called a creative agency pitch, in search of an agency to handle the first anniversary celebrations of its Longhua Line, and drive passenger ...

Advertising

Tencent bonds with brotherhood-themed brand campaign

By Jenny Chan, Jan 19, 2012

BEIJING - Tencent has launched its three-week long corporate branding campaign ahead of Chinese New Year, exploring the theme of 'brotherhood'.

Digital

Kantar Media acquires Chinese social business intelligence agency CIC

By Jenny Chan, Jan 18, 2012

SHANGHAI - CIC, a Chinese social media research agency, has been acquired by WPP-owned Kantar Media.

UPDATE: Dolce & Gabbana apologises over photography ban

By Benjamin Li, Jan 18, 2012

HONG KONG - Dolce & Gabbana has issued an apology over its ban on Hong Kongers taking photographs at its Canton Road store, 10 days after a 10,000-strong protest rally there.

Marketing

Forever 21's Hong Kong launch sets stage for mainland China entry

By Jenny Chan, Jan 18, 2012

HONG KONG - The soft opening of Forever 21's first Hong Kong store today is preparing the US fast-fashion retailer for its launch in Shanghai and Beijing in spring this year.

Madison Communications lands PR assignment for 2012 Vibram 100 km trail run

By Benjamin Li, Jan 18, 2012

HONG KONG - Madison Communications has been tasked with PR duties for the 2012 Vibram 100 km trail run, after a competitive pitch in December.

Advertising

Nike introduces Kobe Bryant’s new sneakers with personalised advertising

By Jenny Chan, Jan 17, 2012

SHANGHAI - The China leg of the Nike Kobe VII System Supreme campaign has rolled out, with Mindshare's first-of-its-kind personalised advertising platform on board.

Advertising

Draftfcb China to build new healthcare division in China

By Benjamin Li, Jan 17, 2012

SHANGHAI - Draftfcb Greater China has opened a specialist healthcare communications arm, lead by Patrick Tong, after winning the creative account for Sanofi-Aventis' 21 Super ...

Media

MPG China adds Hyundai and Kia import business

By Staff Reporters, Jan 16, 2012

BEIJING - MPG China has won the offline media planning and buying business for Hyundai and Kia's import models in China.

Advertising

Y&R Guangzhou wins Guangzhou Metro's creative account

By Benjamin Li, Jan 16, 2012

GUANGZHOU - Y&R Guangzhou has won the creative business for the Guangzhou Metro network. The agency says the US$300,000 win comes after a six-month competitive pitch, which ...

People

Fleishman-Hillard appoints Miranda Cai as general manager in Shanghai

By Jenny Chan, Jan 16, 2012

SHANGHAI - Miranda Cai has been appointed general manager and vice president of Fleishman-Hillard's Shanghai office.

Advertising

Sony Ericsson picks independent agency Turn as creative partner for Hong Kong

By Benjamin Li, Jan 16, 2012

HONG KONG - Hong Kong home-grown creative agency Turn has outgunned three others to win Sony Ericsson's creative account in Hong Kong. The win follows a four-way pitch in ...

Media

Initiative wins media-planning business for Zuji in Hong Kong

By Matthew Miller, Jan 13, 2012

HONG KONG - Travelocity company Zuji has chosen Mediabrands’ Initiative for strategic planning in Hong Kong, and the media agency is already working on the online ...

People

Walter Jennings rejoins Kreab Gavin Anderson as partner

By Benjamin Li, Jan 13, 2012

HONG KONG - Walter Jennings, most recently senior vice president and general manager of Fleishman-Hillard Sydney, is relocating back to Hong Kong to join Kreab Gavin Anderson ...

Media

Former OMG China president Ian Lee joins 3R Group as CEO and partner

By Benjamin Li, Jan 12, 2012

SHANGHAI - Ian Lee, former Omnicom Media Group (OMG) China's president and chief operating officer, will join 3R Group as CEO and partner, from 1 February.

Advertising

Leo Burnett Greater China snaps up Huawei's corporate branding business

By Benjamin Li, Jan 12, 2012

GUANGZHOU - Leo Burnett Greater China has becomes an agency for Chinese electronics giant Huawei Technologies for their corporate communications and branding.

Digital

AKQA names David Hunt as new general manager of Shanghai office

By Benjamin Li, Jan 11, 2012

SHANGHAI - AKQA has appointed David Hunt as it new general manager of the Shanghai office. He came on board in mid December, and is reporting to Stuart Sproule, the agency’...

Digital

VW’s SEAT straps in OgilvyOne Beijing for digital branding strategy

By Jenny Chan, Jan 11, 2012

BEIJING - OgilvyOne has been appointed digital marketing counsel for Spanish carmaker Sociedad Española de Automóviles de Turismo (SEAT) in China on an one-year ...

Advertising

Campaigns enter last week before Taiwan presidential election

By Benjamin Li, Jan 10, 2012

TAIPEI - This week is the final week before the “super weekend” of the 2012 Taiwanese presidential election on 14 January, with the two major competing parties ...

Digital

Dolce & Gabbana's brand image tarnished by discrimination protests

By Benjamin Li, Jenny Chan, Jan 10, 2012

HONG KONG - D&G's photo ban in the name of protecting intellectual property has left a sour taste in the mouth of Hong Kongers and damaged the fashion giant's brand there.

Advertising

Jenny To comes on board as new GM for Euro RSCG Hong Kong

By Benjamin Li, Jan 10, 2012

HONG KONG - Jenny To has joined Euro RSCG as the new general manager of its Euro Hong Kong office. The appointment took effect on 9 January.

Digital

South African Airways takes off with OgilvyAction for new Beijing service

By Jenny Chan, Jan 9, 2012

BEIJING - Brand activation network OgilvyAction will be leading the launch of South African Airways' first direct flight from Johannesburg to Beijing in February 2012.

People

Racepoint Group bolsters senior leaders in China operations

By Benjamin Li, Jan 6, 2012

BEIJING - Racepoint Group has appointed Simon Vericel as its new general manager of its Beijing office, and Shirley Wong-Walker as vice president in Shanghai to oversee the ...

Advertising

Ogilvy hunts down ECD of Black Pencil fame for Shanghai office

By Jenny Chan, Jan 6, 2012

SHANGHAI - Ogilvy & Mather Shanghai has announced two new senior hires, one of which is a creative who is known for winning the prestigious D&AD Black Pencil award in 1993.

Digital

Greenpeace launches mobile game app to educate Chinese consumers on GE food

By Benjamin Li, Jan 5, 2012

SHANGHAI - Greenpeace has kick-started a mobile game app campaign ‘NoGeMo’ to raise awareness of genetically engineered (GE) food in China.

Advertising

Momentum China wins creative account for China Telecom's 3G service in Shanghai

By Benjamin Li, Jan 5, 2012

SHANGHAI - China Telecom, the largest fixed line service provider and third largest mobile telecommunications provider in China, has appointed Momentum China as agency-of-record...

Marketing

Brands should brace themselves for the end of 'cheap China'

By Jenny Chan, Jan 5, 2012

CHINA - The Chinese government's continued chase for economic development has challenged its longstanding 'cheap' label, a new study has found. It concludes that foreign brands ...

Digital

Hristo Cui promoted as GM – digital, Carat China

By Benjamin Li, Jan 5, 2012

SHANGHAI - Carat China announced the promotion of Hristo Cui, previously assistant vice president of digital planning, to the newly-created role of general manager – ...

People

Ruder Finn promotes long-serving veteran Paul Yang to GM of Beijing

By Benjamin Li, Jan 4, 2012

BEIJING - Ruder Finn Beijing has promoted Paul Yang, previously an account director, to the role of general manager. He replaces Leon Liu who resigned recently.

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