MARKETING

Teh Chui Hoon moves up to managerial role for Carlsberg HK

3 days ago by Jenny Chan

HONG KONG - Teh Chui Hoon has been promoted from within the Carlsberg Group to be the new brands marketing director in the territory.

PROFILE: Ma Li-Min, marketing director of Perfetti van Melle China

Susanna Lau Mei-Sze joins Travel Expert as marketing GM

McCann veteran David Shen joins China Health Media as CEO

Seed Heritage eyes Asian expansion with first flagship store outside of Australia in Hong Kong

CASE STUDY: BMW plays on human emotions to stand out in China

Leo Burnett took on human emotions to mark BMW above the rest in the world's fastest growing car market.

• Parrots 'speak up' for animal protection in China
• CASE STUDY: Reebok's 'No pants day' deploys models to showcase EasyTone shoes

Gap's expansion fuels Asia fashion war

Asia is an attractive breeding ground for fast-fashion labels. But is this just part of the retailer's global expansion or to compensate for poorer performances elsewhere?

• Ad spend cuts have little effect on shrinking Japanese car market
• Taiwanese beer: China offers profits for Taiwanese brewers

Alibaba loses credibility in fraud scam

Online behemoth Alibaba staff caught skimming, with resulting loss of revenue and trust

• INSIGHT: Backlash against Groupon ‘insensitivity’
• LG Electronics misses out on a smart act

Brands should brace themselves for the end of 'cheap China'

CHINA - The Chinese government's continued chase for economic development has challenged its longstanding 'cheap' label, a new study has found. It concludes that foreign brands operating in the mainland need to rethink their strategies - fast.

• Brands must reckon with changing gender dynamics in China
• Bell Pottinger's David Logan on the evolution of CSR in Asia