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Hill+Knowlton replaces Burson Marsteller for Costa Crociere cruise line PR in China

2 days ago by Benjamin Li
SHANGHAI - Costa Crociere has chosen Hill+Knowlton (H+K) Strategies Shanghai for its retainer services in mainland China after a competitive two-round pitch process involving five international agencies including Burson-Marsteller, the cruise line's incumbent PR agency in China.

SCMP veteran Wang Xiangwei steps up as new editor-in-chief

4 days ago by Benjamin Li
HONG KONG - South China Morning Post (SCMP) has promoted 16-year veteran Wang Xiangwei, ...

Cable-car incident adds to list of Hong Kong brand-reputation crises

Jan 27, 2012 by Benjamin Li
HONG KONG - When cable-car operator Ngong Ping 360 left 800 passengers literally hanging in ...

KGA blog monitors social attitudes toward HK chief executive candidates

Jan 27, 2012 by Benjamin Li
HONG KONG - With the election for Hong Kong Chief Executive coming up on 25 March, Kreab & Gavin ...

Seed Heritage eyes Asian expansion with first flagship store outside of Australia in Hong Kong

Jan 26, 2012 by Benjamin Li
HONG KONG - Seed Heritage, an Australian upscale casualwear brand, has made its Hong Kong debut ...
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BLOGS & OPINIONS
Lessons in going Viral: From 40,000 feet up in the air
The travel & hospitality industry has some of the biggest budgets, and the worst ads.
A sexist marketing concept or one of the world’s great brand icons?
Traditional advertising fails on the Internet.

Traditional advertising fails on the Internet.

By Mike.Fromowitz on Dec 10, 2011
IN DEPTH

The importance of diversity and cultural awareness

Globalisation is clearly having a major impact on the way we do business, but diversity and cultural awareness of individual markets is as important as ever,
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People Focus

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.
 
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012