Advertising

WeiWei Chen resigns from Leo Burnett Shanghai

2 days ago by Benjamin Li

SHANGHAI - WeiWei Chen, chairwoman and chief executive officer of Leo Burnett (LB) Shanghai, has announced her resignation after three years with the agency.

Teh Chui Hoon moves up to managerial role for Carlsberg HK

3 days ago by Jenny Chan

HONG KONG - Teh Chui Hoon has been promoted from within the Carlsberg Group to be the new brands ...

TBWA Greater China wins Renault's creative account

4 days ago by Benjamin Li

BEIJING - Renault has appointed TBWA Greater China as its creative partner in China. The win ...

Sheena Jeng makes U-turn to Publicis China after 10 months with DDB Taiwan

Jan 27, 2012 by Benjamin Li

SHANGHAI - Sheena Jeng will return to Publicis China as China chair and chief creative on 1 ...

Leo Burnett Guangzhou wins Inse's creative AOR account

Jan 20, 2012 by Benjamin Li

GUANGZHOU - Leo Burnett Guangzhou has been named the agency of record for Inse, a mainland ...

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What companies can learn from the Master of Innovation

By Mike.Fromowitz on Jan 31, 2012

The travel & hospitality industry has some of the biggest budgets, and the worst ads.

By Mike.Fromowitz on Jan 24, 2012

A sexist marketing concept or one of the world’s great brand icons?

By Mike.Fromowitz on Dec 15, 2011

Traditional advertising fails on the Internet.

By Mike.Fromowitz on Dec 10, 2011

HK independent agencies enter new growth phase

HONG KONG - Conventional logic dictates that the muscle and scale of big agencies will almost always overwhelm smaller, independent players in the advertising industry. But that notion may be being turned around in Hong Kong and Mainland China.