DIGITAL

NEWS

Microsoft Advertising launches global storytelling contest

5 days ago by Benjamin Li
SINGAPORE - Microsoft Advertising is inviting marketers from 30 countries across the world to submit new campaign ideas for a brand or nonprofit organisation of their choice. The winners will be awarded a trip to the Cannes Lions Festival of Creativity 2012.

InMobi hires Phalgun Raju from Google for regional role

5 days ago by Staff Reporters
SINGAPORE - Independent mobile advertising network InMobi has bolstered its leadership team with ...

Tencent bonds with brotherhood-themed brand campaign

Jan 19, 2012 by Jenny Chan
BEIJING - Tencent has launched its three-week long corporate branding campaign ahead of Chinese ...

Kantar Media acquires Chinese social business intelligence agency CIC

Jan 18, 2012 by Jenny Chan
SHANGHAI - CIC, a Chinese social media research agency, has been acquired by WPP-owned Kantar Media.

Nike introduces Kobe Bryant’s new sneakers with personalised advertising

Jan 17, 2012 by Jenny Chan
SHANGHAI - The China leg of the Nike Kobe VII System Supreme campaign has rolled out, with ...

AKQA names David Hunt as new general manager of Shanghai office

Jan 11, 2012 by Benjamin Li
SHANGHAI - AKQA has appointed David Hunt as it new general manager of the Shanghai office. He ...
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CASE STUDIES

CASE STUDY: How Huggies uses social media to engage consumers as a challenger brand in Hong Kong diapers 'battlefield'

Working with Ogilvy & Mather, Huggies used social platforms to build relationships with Hong Kong consumers beyond first-time parents.
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BLOGS & OPINIONS
Lessons in going Viral: From 40,000 feet up in the air
Death of the traditional approach to Media and Creative
The travel & hospitality industry has some of the biggest budgets, and the worst ads.
2012 Digital checklist….

2012 Digital checklist….

By Gregory Birge on Jan 04, 2012
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People Focus

Reuters Media VP of Asia, Joachim Schmaltz, to grow digital capabilities

Reuters' vice president Asia at Reuters Media strives to grow the newswire in a region that is its lowest revenue generator.
 
VIDEO: Y&R’s Hamish McLennan on roll-out of digital offering VML@Y&R 

VIDEO: Y&R’s Hamish McLennan on roll-out of digital offering VML@Y&R

GLOBAL – With revenues almost back up to 2008 ...
VIDEO: DDB's van Motman on Greater China restructure 

VIDEO: DDB's van Motman on Greater China restructure

CHINA - President and CEO Dick van Motman says the ...
Tencent's SY Lau on online strategy for 2012 Olympics 

Tencent's SY Lau on online strategy for 2012 Olympics

SHANGHAI - SY Lau, Tencent's president of online media, ...
THE DIGITAL WORK

Focus Imaging embraces social, mobile users in Valentine’s campaign for Agnès b.

Leveraging the penetrating force of smartphones and Facebook, popular French fashion brand Agnès b. has launched an integrated customer-engagement campaign to connect with its Hong Kong fans for the upcoming Valentine’s Day holiday.
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WHAT'S NEW

Bertilla Teo to chair inaugural DigitalMediaWorks in Beijing

BEIJING - Bertilla Teo, CEO of Greater China at SMV Group, will be chairing the inaugural DigitalMediaWorks course on 24 February. Conducted entirely in Mandarin, the course takes place at Sofitel Wanda in Beijing.
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IN DEPTH

"Lite-blogging" services make their mark in China

CHINA - Just when you think you've gotten your head around "micro-blogs" on the Chinese Mainland, a flurry of so-called "lite-blogs" have joined the social media scrum.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012