CREATIVITY

TBWA's Esther Wong given larger creative scope in Greater China

2 days ago by Jenny Chan

HONG KONG - Esther Wong's promotion to group creative director of Greater China will see her guiding the creative fortunes for TBWA in the region.

Tencent bonds with brotherhood-themed brand campaign

Jan 19, 2012 by Jenny Chan

BEIJING - Tencent has launched its three-week long corporate branding campaign ahead of Chinese ...

Ogilvy hunts down ECD of Black Pencil fame for Shanghai office

Jan 6, 2012 by Jenny Chan

SHANGHAI - Ogilvy & Mather Shanghai has announced two new senior hires, one of which is a ...

DT Communications to show off Hong Kong as Asia’s design hub

Jan 4, 2012 by Jenny Chan

HONG KONG - DT Communications has been appointed as the primary public relations agency for the ...

Love to open shop in Shanghai

Dec 5, 2011 by Emily Tan

MANCHESTER - Integrated creative UK agency Love will be launching its first office in Shanghai ...

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McCann takes crowning glory at the Hong Kong Kam Fan Awards 2011

HONG KONG - The winner of both the Grand Kam Fan and Media Kam Fan awards was Coca-Cola's "Chok! Chok! Chok!" campaign by McCann Worldgroup Hong Kong.

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Death of the traditional approach to Media and Creative

By Ashok Lalla on Jan 24, 2012

The travel & hospitality industry has some of the biggest budgets, and the worst ads.

By Mike.Fromowitz on Jan 24, 2012

A sexist marketing concept or one of the world’s great brand icons?

By Mike.Fromowitz on Dec 15, 2011

Traditional advertising fails on the Internet.

By Mike.Fromowitz on Dec 10, 2011

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Pacific Place launches angel-themed Christmas campaign in Hong Kong

Pacific Place is comparing loved ones to celestial beings in its 'Could it be my angel?' ad campaign for the festive season.

City of Dreams’ wraps up 2011 with ‘Season of entertainment extravaganzas’ campaign

MACAU - City of Dreams is wrapping up 2011 with a series ...

Top 10 spooky TVCs for Hungry Ghost month

In anticipation of the Hungry Ghost month across the ...

Turkish Airlines retraces Silk Road for campaign supporting Hong Kong athletes

HONG KONG - Turkish Airlines has embarked on its first ...

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Reviewed: Shangri-La's 'It's in our nature' TVC

Andrew Lok, ECP at BBDO Shanghai, and Rajesh Menon, ECD at Advantage Advertising, review Shangri-La's recently released 'It's in our nature' television commercial.

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Five of the best global TVCs this week: Foot Locker, O2 & Vodka

This week's five of the best global TVCs introduces a site for sneaker fans only, the benefits of milk and a brilliant idea for a towel that everyone should have.

Top 10 luxury brand ads

Online is increasingly a popular place to find exciting ...

Five of the best global TVCs this week: Adidas, Nikon & Nissan

Nissan, Fujifilm, Nikon and Adidas feature in this ...

Five of the best global TVCs this week: Clooney, O'Brien & T-Pain

It is time for this week's five best international ...

More The Work International

Amazon drops 'Joyo' prefix in China for Y&R-led rebranding campaign

BEIJING - Amazon has appointed Y&R China for its rebranding campaign as the internet retailer drops the ‘Joyo‘ prefix from its name and shortens its website address to Z.cn.

How BMW created UFOs and mystical crop circles in the Gobi Desert

BEIJING - BMW stirred up an online buzz when crop ...

Nan Shan Insurance features real policyholders to sell concept of reliability

TAIWAN - Nan Shan Life Insurance's new 'Rely' campaign ...

Michelin targets emerging markets with safe driving campaign

SHANGHAI - TBWA Shanghai has created a new creative ...

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Creative Q&A: Grey Japan's Masayoshi Soeda loves surprises

Masayoshi Soeda, executive creative director at Grey Group Japan, on who he considers to be a creative genius and where he goes to be inspired.

Creative Q&A: Ogilvy & Mather Hong Kong's Simon Handford

Simon Handford, executive creative director at Ogilvy & ...

CREATIVE Q&A: JWT Shanghai's Elvis Chau

Elvis Chau, executive creative director at JWT Shanghai, ...

CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan

Bernard Chan, senior creative director at M&C Saatchi ...

HK independent agencies enter new growth phase

HONG KONG - Conventional logic dictates that the muscle and scale of big agencies will almost always overwhelm smaller, independent players in the advertising industry. But that notion may be being turned around in Hong Kong and Mainland China.