BLOGS & OPINIONS

3D, GLASSES-FREE

By Roger.Pe on Feb 03, 2012
What were the greatest inventions in communications in the last 20 years? The Internet, Facebook, Twitter, Celphones, iPads were just some of the life-changing gadgets and forms of media that had so much impact on our lives. At last year’s Ad Con...

HOW TO MAKE A VIRAL VIDEO THAT WORKS

By Chris Jaques on Feb 01, 2012
I’ve just seen the latest ranking of the world’s most successful viral videos in 2011, and the results are amazing. What Is A Successful Viral Video? The ranking was published by one of the world’s leading viral agencies,...

What companies can learn from the Master of Innovation

By Mike.Fromowitz on Feb 01, 2012
There’s much that companies and brands can learn from Apple, the masters of innovation. It’s hard to think of a large company that better epitomises the art of innovation as they do. Apple’s success is nothing short of brilliant — its fourth-...

Looking for Digital Talents...

By Gregory Birge on Jan 30, 2012
.. and this is not easy.... the market is currently critically missing these digital talents, the real ones. Why? Simply because they do not yet exist. Think about it: 15 years ago, the Internet was just coming up and we were clueless on what ...

Lessons in going Viral: From 40,000 feet up in the air

By Ashok Lalla on Jan 27, 2012
January 26th was India's Republic Day -- a national holiday, and a day when numerous flag hoisting ceremonies took place in India and amongst the Indian diaspora across the world. And 'parades', the most famous being the one in New Delhi, that's been...

Corporate Industry Responsibility – the next step?

By Rohit Dadwal on Jan 15, 2012
Any organism or organisation that grows will have its own growing pains, problems that arise as a result of increasing size and complexity. As with any maturing industry, mobile marketing has come up against its own growing pains – limited infrastr...

More Blogs

Less think, and more do is the way forward

Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, on the changing relationship between thinking and doing.

More Columns

OPINION: Young Chinese consumers more skeptical about their future

Kaiyu Li, head of planning for Y&R China, says the attitudes of young Chinese consumers are maturing to what he calls 'healthy skepticism'. Here, he outlines what this means for brands and marketers.

More Opinions

Five things you need to know about marketing luxury brands in the digital space

Saurabh Sharma, planning partner, Ogilvy & Mather China, shares his insights on the intersection between digital technology and luxury marketing. He says luxury marketers have much to gain by understanding and deploying digital technologies, especially in large markets like China and India.

More Five Things

How to solve a problem like ROI

David Clugston, regional business consultant at R3, goes back to basics in exploring how to measure and understand marketing effectiveness.

More How To...

MEDIA DEBATE: The truth behind the number crunching

ASIA-PACIFIC - Steps have been taken in recent years to crack down on circulation fraud and to increase the level of transparency for buyers. So do official circulation figures now carry enough weight?

More Debate

BLOGS & OPINIONS

BLOGS

3D, GLASSES-FREE

HOW TO MAKE A VIRAL VIDEO THAT WORKS

What companies can learn from the Master of Innovation

Looking for Digital Talents...

Lessons in going Viral: From 40,000 feet up in the air

Corporate Industry Responsibility – the next step?

COLUMNS

Less think, and more do is the way forward

OPINIONS

OPINION: Young Chinese consumers more skeptical about their future

FIVE THINGS...

Five things you need to know about marketing luxury brands in the digital space

HOW TO...

How to solve a problem like ROI

DEBATE

MEDIA DEBATE: The truth behind the number crunching

Latest

Popular Comments